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Program Details
On Demand

Hashtag Trademarks: Legal and Practical Implications of Use by Brand Owners or Third Parties



Content Partner:  Celesq AttorneysEd Center
Price: $200.00*

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Description: In this presentation on the intersection of hashtags and trademark law, the panelists will address potential pitfalls and challenges posed by use of brand names in hashtags. While hashtags can be found all over social media and can be a great tool for building a brand, improper use of hashtags may lead to an infringement claim or may lead a brand owner to lose control of its mark. In this evolving are of law, counsel should consider the potential implications of using a trademark in a hashtag by both the brand owner and third parties, as well as the utility and benefits of registering hashtags for trademark protection.
 
Attendees will gain a comprehensive understanding of how trademark law applies to hashtags, exploring issues such as trademark function, infringement, and the challenges associated with enforcing rights in the digital landscape.
 
 
Presenter Bios

Steve Coates founded Coates IP to offer his 2+ decades of experience working at the most prestigious law firm practices and technology companies.
 
Steve strives to educate his clients with expert legal advice, with a strong emphasis on providing practical perspective built upon working years in house.  He is an expert on areas surrounding trademarks, copyright, domain names, unfair competition, marketing, technology products, and litigation surrounding these topics. 
 
At Amazon.com, Steve and his team managed trademarks for a diverse array of industries, as well as the company's domain portfolio, including some of the most trafficked domains.  As Twitter's first intellectual property counsel, he managed the trademark, marketing, domain and Internet governance practices, building a team from the ground up.  He has also worked at the most prestigious intellectual property law practices, including Kilpatrick Townsend & Stockton LLP, and Fross Zelnick Lehrman & Zissu, P.C.
 
 
Contributing over 16 years of experience, most recently Maureen Shannon built the global brand protection and anticounterfeit programs for Rivian Automotive. Her responsibilities at prior in-house roles included advising startups (fintech, automotive financing, consumer lending, e-commerce, real estate), designing and implementing global brand protection programs, and developing patent and trade secret protection programs. As outside counsel, Maureen managed brand protection initiatives, employment law matters, and IP litigation for a broad range of clients.
 
In all her roles, Maureen received recognition for her contributions and implementation, ease of knowledge-sharing, her focus on positive team building, integrity, and her ability to manage the dynamics of rapidly changing environments with a focus on crafting solutions.
 
 
Dina Roumiantseva focuses her IP practice on trademark counseling, prosecution, and litigation, as well as copyright infringement, cybersquatting, trade secrets, and contract disputes.
 
With experience handling proceedings in federal and state courts and in arbitration, Dina counsels’ clients ranging from startups to established multinational brands on selecting and protecting strong trademark portfolios, managing risks associated with new product designs, trademark and copyright enforcement – including opposition and cancellation proceedings before the Trademark Trial and Appeal Board – and on intellectual property aspects of corporate transactions. Her litigation experience includes representing a leader in the hemp-based cannabidiol (CBD) industry, a leading brewing company, and one of the largest consumer genetic testing companies in trademark disputes, all of which settled with favorable outcomes.
 
Dina is regularly called upon by clients for her deep working knowledge of trademarks and copyrights and her innovative approach to problem solving. She is actively involved with the Publications Committee of the International Trademark Association, developing up-to-date content for practitioners and the public.
 
During law school, served as a judicial extern to both the Honorable Susan Y. Illston of the US District Court, Northern District of California and the Honorable Marsha S. Berzon of the US Court of Appeals, Ninth Circuit.
 
Dina resides in Berkeley, California. Outside of her growing IP practice, she enjoys road cycling, surfing and stand-up paddleboarding, visual arts, and mentoring Berkeley Law students.


Practice Areas: E-Commerce & Internet Law, Information Technology Law & E-Commerce, Intellectual Property Law, Trademark Law
Online Media Type: Video
Production Date: 04/03/2024
Level: Intermediate
Category: Standard
Duration: 1 Hours, 0 Minutes
Online Format: On Demand
Course Type: Public

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Purchase of this product provides online access for 180 days. If you are purchasing a live webcast, you will receive complimentary access to the on demand version for 180 days once it becomes available. Please note that the on demand and podcast versions may, or may not be accredited in your state.

If you intend to take a course for CLE credit, please make sure your state is listed in the "Accreditation" section to the upper right of the program description. Accreditation displayed is unique to the purchased program format (live conference, live webcast, on demand, podcast). Credit totals listed for live conferences are the maximum credits available. Credits issued will be based upon actual time in attendance.  Credit totals for other formats are for complete programs.  Partial credit is not available for any online or downloadable format. 

 

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Credit Eligibility:
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Total Credits: 1
Specialty Credits: 
Status: Reciprocal Credit Available
Expiration: 04/02/2027
Training Type: Online

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Speakers:
Stephen Coates - Coates IP, LLP
Maureen Shannon - Attorney
Dina Roumiantseva - Tucker Ellis, LLP
This product is designed to provide information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.


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