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Description: BUSINESS ADVICE - FROM START UP TO SALE 2021
Episode #1: Turning an Idea Product into a Business
April 13, 2021 at 1:00 PM CST
Building the infrastructure of a business around a product or service requires detailed focus upon items that are not intuitive.
An early decision which Founders must make is the selection of legal entity (LLC, Partnership, S Corp, C Corp, Non-Profit) for the business. Another critical action item is to consider steps to protect intellectual property by keeping copycats away, to the extent possible (i.e. with copyrights, trademarks, patents, non-disclosure agreements, among other things). Hiring and incentivizing employees and finding a way to finance the business are examples of other key areas that Founders may need assistance with. This webinar provides an overview of these topics and shares some best practices with regard to them.
This webinar is delivered in Plain English, understandable to you even if you do not have a background in the subject. It brings you into an engaging, even sometimes humorous, conversation designed to entertain as it teaches. And, it is specifically designed to be viewed as a stand-alone webinar, meaning that you do not have to view the other webinars in the series to get a lot out of it.
Speaker Information
Moderator:
Norrie Daroga, Partner, Sugar Felsenthal Grais & Helsinger LLP
Norrie enjoys working with clients to solve complex problems in real estate, business transactions and licensing of emerging technologies. As an engineer, lawyer, and entrepreneur, he provides practical, client-focused advice driven by a career as outside and in-house counsel in the financial services industry.
Panelist #1:
Steven Stralser, Professor Emeritus, Thunderbird School of Global Management
Steven Stralser is Professor Emeritus at Thunderbird School of Global Management, and previously, was a member of the faculty at The University of Arizona where he taught Marketing and Entrepreneurship and awarded “Faculty of the Year” for teaching excellence in the U of A’s nationally-ranked Berger Entrepreneurship Program and received the Bobcat Senior Honorary Faculty Award.
In addition to academic credentials, Dr. Stralser been an entrepreneur and has held high-level marketing and consulting positions in business, industry and non-profit organizations, most recently as past-President and Charter Member of TiE-AZ, (www.tieaz.org) (The Indus Entrepreneurs) recognized as the leading globally-focused organization that advances entrepreneurship internationally, nationally and locally. Dr. Stralser served as a member of the Chairman’s Quality Committee of BannerHealth (formerly Samaritan) Health Systems, the largest healthcare provider in Arizona. Dr. Stralser served on the Board of Surgical Specialty Hospital of Arizona, and serves as a Board member for Flexxcoach, (www.flexxcoach.com) an e-learning company focused on sports coaching education and player development. In 2007 Dr. Stralser joined the Board of Directors of Salt River Devco, the commercial real estate development arm of the Salt River Pima-Maricopa Indian Community.
During Fall 1999, he was a Fulbright Senior Scholar, teaching marketing management in the MBA program at The Budapest University of Economic Sciences and Entrepreneurship at The University of Miskolc. Dr. Stralser spent a semester teaching Entrepreneurship in the MBA program at the Czech Management Centre in the Czech Republic and has conducted MBA seminars in London, Paris, and Brussels. He has presented seminars and MBA courses to students from 80 different countries, bringing together commonalities in entrepreneurship to a diverse array of cultural, political and economic settings.
Dr. Stralser is the Founder of The Center for Professional Development, Inc. a think tank and developer of training and executive education programs targeted to professionals, e.g., physicians, attorneys, architects, dentists, and non profit executives who are well trained in their professions, but who often face challenges with the “business” issues facing their practices and organizations.
Through The Center, Dr. Stralser has developed and presented the innovative “MBA in a DAY®” seminar series that brings current, leading edge concepts and principles being taught in today’s top-tier graduate schools of business to highly-trained professionals in an intense, “boot-camp” delivery format.
MBA in a DAY has been presented to diverse audiences, such as The Chicago Medical Society, The Society of Gynecologic Oncologists, The American College of Allergy, Asthma & Immunology, Michigan State Medical Society, The Annual Meeting of the Mensa Society, Maricopa County Bar Association, Association of Fundraising Professionals, The Institute of Real Estate Management, American Express Financial Services, Non Profit Management Solutions and The Volunteer Center of Orange County.
Dr. Stralser’s book MBA in a DAY: What you would learn at top-tier business schools—if only you had the time achieved published by John Wiley & Sons has achieved best-seller status and has been translated into seven languages. Via a grant a major pharmaceutical company, he authored a series of monographs for healthcare professionals, “The Patient as Customer”, “Physician’s Use of the Web: Rx for Patient Satisfaction and Practice Efficiency” and “Patient Education for Patient Satisfaction and the Improvement of Healthcare Outcomes”. Dr. Stralser has served as a mentor/reviewer for commercialization plans for SBIR/STTR grantees with NSF funding.
Steven Stralser received a Ph.D. from The University of Michigan where he taught Marketing and Marketing Strategy. He holds a BS in Marketing from The University of Arizona and an MBA from Arizona State University.
Panelist #2:
Ada C. Nielsen, Managing Director, The Peregrine Maven Group, Milwaukee
Ms. Ada C. Nielsen is Managing Director of The PeregrineMaven Group. She created The PeregrineMaven Group to commercialize inventions, & improve profitability for new & established businesses, products & services. In addition, she is launching a consulting practice around sustaining the business/technical cultures of creating and protecting trade secrets. She has commercialized dozens of inventions & created new ventures in chemicals, materials & energy – as well as in other market areas. She has been successful working for major companies (such as Amoco, BP, Nalco Chemical Company & Chemical Waste Management) in business development, finance, sales & marketing – measured by commercial success & an improved bottom line. She leads the implementation of virtual chat rooms for Milwaukee Women (where she is also a member). She developed a very successful hands-on 2-day course for current&future directors and business executives for the Private Directors Association in 2019. She served as president of the Licensing Executives Society (USA& Canada) Inc. in 2010, as Wisconsin Chapter Chair for LES, and as president of the Commercial Development & Marketing Association. She served on the board of the Association for Corporate Growth Chicago for 7 years andwas named one of the Top 300 International IP Strategists for 7 years in a row (IAM Magazine). She earned an A.B. in chemistry from Wellesley College, an M.B.A. in finance & marketing from the University of Chicago Booth Graduate School of Business, & studied theoretical physical chemistry in graduate programs at Carnegie-Mellon University, Tulane University & Dartmouth College. She is a Certified Licensing Professional.
Panelist #3:
Keith Baxter, President, Boyle Fredrickson, S.C.
Keith graduated from Yale University with an electrical engineering degree and obtained his law degree at Georgetown University. He has more than 25 years of experience working in complex technologies including computer architectures, medical imaging and laboratory instrumentation as well as consumer products ranging from dishwashers to commercial ovens. His clients include university-based research organizations, startup companies, and Fortune 500 companies such as Rockwell Automation and Illinois Tool Works. Patents that he has drafted have brought in over $50 million in licensing revenues. He is currently the president of Boyle Fredrickson, Wisconsin’s largest dedicated intellectual property firm.
 | | Practice Areas: | | Business Organizations & Contracts, Corporate & Securities | | | Online Media Type: | | Audio | | | Production Date: | | 04/13/2021 2:00 PM EDT | | | Level: | | Intermediate | | | Category: | | Standard | | | Duration: | | 1 Hours, 0 Minutes | | | Online Format: | | Live | | | Course Type: | | Public |
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| | • | Norrie Daroga - Partner, Sugar Felsenthal Grais & Helsinger LLP | | • | Prof. Steven Stralser - Emeritus Prof. of Entrepreneurship,Thunderbird School of Global Management | | • | Keith Baxter - President, Boyle Fredrickson, S.C | | • | Ada Nielsen - Managing Director, The Peregrine Maven Group |
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