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Description: DIGITAL MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2021- Part I
Episode #3: Email Marketing Dos and Don’ts
March 17, 2021 at 2:00 PM CST
Email marketing has an average ROI of around 4,000%. Many individuals would say email marketing doesn’t work or is outdated. However, the ROI statistic doesn’t lie. The key to getting good results from email marketing is to do it well. In this episode we share best practices associated with email marketing. We also share tips of what not to do. These tips can easily be applied to your own email marketing campaign and are easy to implement. After finishing this episode, a business owner will have the necessary knowledge to get better results out of their own email marketing efforts.
This webinar is delivered in Plain English, understandable to you even if you do not have a background in the subject. It brings you into an engaging, even sometimes humorous, conversation designed to entertain as it teaches. And, it is specifically designed to be viewed as a stand-alone webinar, meaning that you do not have to view the other webinars in the series to get a lot out of it.
Speaker Information
Moderator:
Joshua Lyons, Owner, Joshua Lyons Marketing, LLC
Joshua Lyons, Co-Founder of CRE Marketing Group, has been part of the marketing world since 2009. He began his marketing career upon graduation from the University of West Florida, with an education in public relations and marketing. Joshua worked for several companies, developing and implementing proven online marketing strategies and boosting their exposure and revenue. After many years of marketing, in commercial real estate, hospitality and other industries, Joshua began his own marketing company, Joshua Lyons Marketing, LLC. He launched his business in 2015 and continues to provide marketing services for clients around the United States. Joshua works with new businesses, entrepreneurs, larger established companies and organizations that are internationally recognized. Additionally, his clients range in industry from banking, home repair, medical, professional coaching and more. His companies provide a variety of marketing services, but the core services offered include website development, content writing and search engine optimization. Those who wish to learn about marketing can read his company blog, which is designed to help individuals and marketing teams as they develop their own online marketing strategies.
Panelist #1:
Chris Fritsch, Founder and CRM Consultant, CLIENTS First Consulting
As a Client Success Consultant and the Founder of CLIENTSFirst Consulting, Chris Fritsch works together with leading professional services firms across the country to help them select and implement marketing and business development technology to enhance value and maximize return on investment.
Chris writes and speaks nationally on topics including CRM and related and integrated technology, data quality, digital marketing, client and competitive intelligence, and she was recognized as a Top 10 Marketing and Business Development thought leader by JD Supra in their Readers Choice Awards. For her contributions to the business and practice of law, Chris has been inducted as a Fellow of the College of Law Practice Management.
Chris earned her law degree at Emory University School of Law, where she served as managing editor of the Emory International Law Review, as well as student and faculty technology consultant.
Chris is based in Atlanta, Georgia, when she is not traveling on Delta Airlines to spend time with clients.
Panelist #2:
Tina Powell, CEO, C-Suite Social Media
Tina Powell is the CEO of C-Suite Social Media, a full-service digital marketing and social media marketing consultancy for leaders in financial services who want to stand out. With over 20 years of hands-on digital marketing campaign and strategy, Tina’s extensive experience has kept her on the leading edge of marketing and social media. Prior to founding C-Suite, Tina was a partner at Beacon Wealth Management, an SEC-registered RIA firm acquired by Mercer Advisors.
Tina is host of In The Suite – a podcast that explores contemporary themes for women leaders in the financial services and wealth management industry. Tina is aTEDx Speaker and judge for the WealthManagement.com Industry Awards and Stevie® Awards.
Tina earned a M.A. from New York University where she earned the Prism Award and taught Integrated Marketing and Leadership in the Graduate Program. She also earned B.S. from Fairleigh Dickinson University magna cum laude and holds a Series 65 license.
Panelist #3
Steve Starzyk, CTO Financial Poise
Steve Starzyk is a web designer and front-end developer that has been with Financial Poise since it’s very first website. He is the Chief Technology Officer and is responsible for maintaining our suite of websites and has helped launch four new website designs since coming on board. He is also an entrepreneur himself, owning a small business in Naperville, IL.
NOT AVAILABLE FOR CLE
 | | Practice Areas: | | Communications, Sales and Marketing, Strategic Management | | | Online Media Type: | | Audio | | | Production Date: | | 03/17/2021 3:00 PM EDT | | | Level: | | Intermediate | | | Category: | | Standard | | | Duration: | | 1 Hours, 0 Minutes | | | Online Format: | | Live | | | Course Type: | | Public |
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| | • | Joshua Lyons - Co-Founder of CRE Marketing Group Owner of Joshua Lyons Marketing | | • | Tina Powell - CEO, C-Suite Social Media | | • | Chris Fritsch - Client Success Consultant, ClientsFirst Consulting, Atlanta | | • | Steve Starzyk - CTO Financial Poise |
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