Let’s Get Them Talking: Legal Issues with Reviews and Influencers
As more consumers rely on reviews and what they see on social media to guide their purchasing decisions, more companies are taking steps to encourage other people to talk about their products. Companies do this using a number of strategies, such as by providing incentives for consumers to write reviews or by engaging influencers to plug products on their social media feeds. Although these strategies can be very effective, companies also need to be aware of various legal requirements, especially as the Federal Trade Commission and other entities step up their enforcement. Gonzalo Mon will outline those legal requirements, walk through some key enforcement actions, and provide tips for effectively managing these type of campaigns.
You’ll learn:
The legal requirements regarding soliciting reviews and working with influencers
What the perils and pitfalls are of reviews and influencers
Tips for managing campaigns
Some best practices regarding reviews and influencers
And more . . .
Speaker:
Gonzalo Mon, Partner, Kelley Drye & Warren LLP
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