Program Details
On Demand

China's Trademark, Branding & Social Media Session One - Exploring the Basics

Content Partner:  West LegalEdcenter
Price: $200.00*
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Description: As China continues to be an exceedingly important player in the world’s economy, the need for knowledge about protection of intellectual property (IP) abounds. This first of three sessions chronicles real-world trademark issues faced by in-house counsel along with best practices and practical advice shared by experts in this practice field and some direct advice straight from China’s Top Court.
This program will discuss the basics of China Trademark Law and will compare and contrast these principles with those of the Western system.  We will also discuss a few buzz words that people use when discussing IP issues in Asia such as: a “well-known” trademark, “defensive filing strategies” and “subclass” systems.  The program will then outline the key practical impacts to businesses when they operate in China and how the business strategies need to be modified accordingly — when in China, do as the Chinese do.
Amy Hsiao specializes in trademark matters in China and Asia.  She has substantial experience in representing clients in trademark, copyright, unfair competition, social media, and advertising issues, litigations and dispute resolutions.
Amy has substantial experience pursuing cases through the Chinese courts, trademark office, arbitration forums and administrative bodies.  She has practiced in New York and Atlanta; worked in Shanghai, Beijing, Hong Kong and Taipei.

Practice Areas: International Intellectual Property, International Law & Global Trade
Online Media Type: Audio
Production Date: 06/14/2017
Level: Intermediate
Category: Standard
Duration: 1 Hours, 25 Minutes
Online Format: On Demand

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Amy Hsiao - Partner and Head of Asia Pacific Practice at Sladkus Law Group
This product is designed to provide information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

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