Program Details

Foundations for a New Practice: Successful Marketing Techniques to Grow Your Practice

Content Partner:  Boston Bar Association
Price: $35.00*
Member Price:  $25.00
This program is no longer available.

* Applicable Membership or Subscription discounts will be added in your shopping cart


Opening a law office is more than just hanging a shingle. It's building a solid infrastructure that's focused on client development and retention. How do you generate the right clients?

Attend this session to learn both traditional and non-traditional marketing techniques that will get you noticed. Panelists explore the ways in which you can impress clients and colleagues to gain the referrals and cases you want.

Specific Topics:

- Generating referrals
- Traditional marketing approaches, including in-person networking
- Non-traditional marketing, including website, blogs + social media marketing
- Ethical limitations
- Developing a marketing plan
- How to determine return on investment

This program is part of the 'Foundations For A New Practice' CLE series.

(Please note that this program is not available for CLE credit.)

Practice Areas: Accounting & Business of Law, Law Firm Marketing & Business Development
Online Media Type: Video
Production Date: 10/24/2012 4:00 PM EDT
Level: Basic
Category: Standard
Duration: 3 Hours, 0 Minutes
Online Format: Live

Click here for information on subscription discounts and Group Viewing opportunities.

Purchase of this product provides online access for 180 days. If you are purchasing a live webcast, you will receive complimentary access to the on demand version for 180 days once it becomes available. Please note that the on demand and podcast versions may, or may not be accredited in your state.

If you intend to take a course for CLE credit, please make sure your state is listed in the "Accreditation" section to the upper right of the program description. Accreditation displayed is unique to the purchased program format (live conference, live webcast, on demand, podcast). Credit totals listed for live conferences are the maximum credits available. Credits issued will be based upon actual time in attendance.  Credit totals for other formats are for complete programs.  Partial credit is not available for any online or downloadable format. 


West LegalEdcenter will not provide accreditation for states not listed. 

This product is intended for individual use by the named purchaser. Group viewings for online programs may be arranged for five or more attorneys within the same organization prior to viewing by emailing

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This product is designed to provide information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

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