Marketing Metrics 2013
Through a case study of a firm that implemented an effective metrics program and a group exercise designed to allow participants to create their own effective metrics programs and generate buy-in from their firmÂÂÂÂÂ's management, this interactive and intimate workshop will provide you with actionable and immediate ideas and tools that you can realize in your firm right away.
Attorneys are accustomed to employing evidence to support their positions and make decisions. As a marketer, you can employ analytics as a powerful tool to prove your successes, highlight areas of need and refine your marketing and business development strategies by driving improvements in attorney behavior. This course will demonstrate how to identify the proper metrics, apply them to your current role and socialize the use of analytics within your firm.
Covered:
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What's New? What's Tried and True?
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How to get attorneys to use numbers
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Five year case study
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Using metrics to map and implement a strategy
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Applying metrics in the real world
Who Should Attend
Law Firm Marketing: By attending this course, you can help your firm achieve greater revenue and profits, generate greater and more efficient business development efforts by the attorneys and justify your firmÂÂÂÂÂ's investment in marketing and business development.
Law Firm Finance: By attending this course, you can help your firm achieve greater revenue and profits, understand the investment and return from marketing and business development investments and enable you to create more accurate projections.
Law Firm Operations: By attending this course, you can help your firm achieve greater revenue and profits, generate greater and more efficient business development efforts by the attorneys and understand how to use analytics to track and predict your firmÂÂÂÂÂ's successes.
Sponsors
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