Marketing Metrics2013
Through a case study of a firm that implemented an effective metrics program and a group exercise designed to allow participants to create their own effective metrics programs and generate buy-in from their firm's management, this interactive and intimate workshop will provide you with actionable and immediate ideas and tools that you can realize in your firm right away.
Attorneys are accustomed to employing evidence to support their positions and make decisions. As a marketer, you can employ analytics as a powerful tool to prove your successes, highlight areas of need and refine your marketing and business development strategies by driving improvements in attorney behavior. This course will demonstrate how to identify the proper metrics, apply them to your current role and socialize the use of analytics within your firm.
Sponsors
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Thomson Reuters Elite offers an end-to-end enterprise business management solution that allows law firms and professional services organizations to run all operational aspects of their firms including business development, risk management, client and matter management, and financial management. For over 60 years, we've demonstrated we understand the business and financial aspects of firm operations with proven tools under the 3E, Enterprise, ProLaw, eBillingHub, Engage, MatterSphere and LawSoft brands that streamline processes to increase visibility and workflow efficiency across the organization and provide the flexibility to change and grow your business.
www.elite.com
Monitor Suite is a powerful and proven suite of solutions that helps law firms strategically find, assess, and win more business, from both new and existing clients.
www.legalsolutions.thomsonreuters.com
Available in print, online, digital edition and on our blog, Lexpert magazine provides feature articles that identify and report on emerging practice areas and business development initiatives. We also cover issues of broad concern to the legal profession, including recruitment, diversity, business challenges and the future of legal practice.
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