Social & Digital Media for Law Firms 2012 and Using Metrics to Improve Your Firm's Business Development and Marketing Results- New York NY
Overview
2 Events Designed for the Legal Marketing Professional!
Social & Digital Media for Law Firms 2012 Forum
Using Metrics to Improve Your Firm's Business Development and Marketing Results
Register Now for both of these events for a discounted registration rate of $1,295*
*Participant must register for both events to receive discounted rate. Single event registration is $795 per person.
Plan to join us at these special programs focusing the successful use social and digital media by law firms and how analyzing and applying metrics can help you meet your firms business development goals.
Who Should Attend
- Chief Marketing Officers
- Chief Business Development Officers
- Marketing Partners
- Marketing and Business Development Directors, Managers and Professionals
- Partners & Attorneys Involved in Business Development Efforts to Build their Practices
Social Media Overview
Social & Digital Media for Law Firms 2012 - Connecting Revenue and ROI to your Digital Strategy: Video, Mobile Devices & Blogs
September 20, 2012
Discover how to use metrics to measure the impact of social media on your firm as our panel of experts drawn from both inside and outside the legal industry discuss best practices and lessons learned. Hear the results of GreenTargets In-House Counsel New Media Engagement Survey, as we set the stage with a data driven discussion on how firms and attorneys are using social media and the implications for marketing and communications professionals moving forward. Attendees then will learn how to best structure content and integrate mobile and video technologies to cultivate current relationships and engage potential clients, while measuring the contribution to your firms success and bottom line.
Our panel of in-house counsel who will share their thoughts on what methods of social media really capture clients attention and which ones simply dont.
Topics that will be examined during the conference include:
- Metrics Reporting: Connecting Social Media to Revenue Generation
- Content is King: Integrating Social into your Firms Communication Strategy
- Anatomy of Video
- Engaging Clients with Mobile Technologies and Connecting with On The Go Clients
Marketing Metrics Overview
Using Metrics to Improve Your Firm's Business Development and Marketing Results
Whether you are an attorney, a traditional marketer or a business developer, you are expected to develop and maintain a fertile business development environment for your firm. In order to achieve your firms stretch goals, it is critical to build a rigorous array of metrics designed to achieve your growth objectives, motivate your attorneys to participate in business development efforts and effectively measure how business is coming into your firm.
Participants will learn about the various ways that law firm marketing and business development departments currently measure success as we explore the characteristics of effective metrics and discuss the pros and cons of different measurement approaches. We will also review the psychological underpinnings of achieving metric-driven goals within the context of your firms business plans and growth needs and teach you how to analyze attorney motivations and behaviors and link their behavior patterns to metrics that will fulfill personal and firm objectives.
Through a case study of a firm that implemented an effective metrics program and a group exercise designed to allow participants to create their own effective metrics programs and generate buy-in from their firms management, this interactive and intimate workshop will provide you with actionable and immediate ideas and tools that you can realize in your firm right away.
Topics to be Covered Include:
- Useful metrics for measuring your business development and marketing efforts
- Revenue targets
- Cross-selling
- Advertising and social media numbers
- What motivates attorneys and how can you use numbers to influence and change their behavior
- Setting goals, overcoming roadblocks and generating behavior patterns
- Business Plans
- Incorporating metric-driven goals into useable business plans
- Generating management buy-in
- Interactive case studies and group exercises designed around real world examples
