In a wired world with millions of brand names is the more crucial than ever to have a distinctive, meaningful brand name. Great brand names make is easy for stakeholders to understand who the brand owner is and what it is offering and whether they should buy it. The nature of the process for choosing a brand name as well as the cautions related to choices that are made and protecting that brand name will be reviewed.
PRESENTERS:
John McKeown,
Counsel, Goldman, Sloan, Nash & Haber LLP in Toronto.
John is a Certified as a Specialist in Intellectual Property Law (Trade Marks/Copyright) His practice focuses on providing advocacy and advice concerning intellectual property and related matters, including protecting trade-marks, copyrights, patents, confidential information and misleading advertising and claims under the Competition Act. John is a member of American Bar Association; Canadian Bar Association; Intellectual Property Institute of Canada; and the International Trademark Association.
John is the author of
Fox, Canadian Law of Copyright and Industrial Designs (4th Edition) and of
Brand Management in Canadian Law (3rd Edition).
John Torella, Senior Partner, J.C. Williams Group
John joined J.C. Williams Group as a partner in the areas of strategic planning, branding, marketing, and communications in 1993. He began his retailing career with the T. Eaton Co. and from there he went to Vickers & Benson to head the development of their retail division. He then joined Grey Advertising as the General Manager of Grey Retail.
He is a co-author of Building a Winning Retail Strategy and author of Stop Talking, Start Doing Retail Branding; Whole-Being Retail Branding; and his latest book, re-think Retail Branding.
John is a graduate of Northwestern University and the Kellogg Graduate school of Management Communications strategy program, York University Brand Equity program, Harvard Business School’s Managing Brand Value program, and Tuck School program on Strategic Brand Management. In 2006, John was awarded the Lifetime Achievement Award from the Canadian Marketing Association, and recently was inducted into the Canadian Retail Hall of Fame for his work in the retail industry.
MODERATOR:
Dr. Ruth Corbin ICD.D, Ph.D., LL.M
Managing Partner and CEO of CorbinPartners Inc. Dr. Corbin is an Adjunct Professor at Osgoode Hall, York University, and a Corporate Director. She is also an Editor of the Journal of Forecasting, the Canadian Intellectual Property Review, and the Trademark Reporter.
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