Program Details
Live

Key Aspects of Social Media Marketing in Health Care



Content Partner:  Celesq AttorneysEd Center
Price: $200.00*
This program is no longer available.

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Description: This program will address various legal, regulatory, and policy hurdles for health care businesses that venture into social media advertising and marketing, including relationships between health care providers and social media influencers. Nixon Peabody’s national health care and entertainment team will address key issues facing innovative digital health companies and traditional health care providers when engaging in online and social media marketing.
 
Our discussion will cover:
  • fraud and abuse restrictions on referrals, including the federal Anti-Kickback Statute and the Stark Law;
  • truth-in-advertising laws, including guidance from the Federal Trade Commission;
  • state laws impacting advertising of physician services;
  • evolving policies from social media companies, including Facebook’s recent changes to its policies around prescription drug advertising for online pharmacies, telehealth providers, and pharmaceutical manufacturers; and
  • key considerations for content creators and influencers using these platforms to market health care services and products.
Christina Chang provides clients with business-minded legal advice on building, protecting and monetizing brands and businesses. Christina handles entertainment and broad-based corporate transactions for clients in technology and digital media, fashion, advertising, art and privacy and data security. With a background in licensing and valuation, Christina is uniquely positioned to assess the value of intellectual property assets in various contexts, as well as pursue and defend against claims of infringement.
 
Harsh Parikh works with managed care organizations, hospital systems, and other providers on a wide range of regulatory, reimbursement, and transactional matters. His practice encompasses federal and California fraud and abuse compliance, licenses and permits, Medicare and Medicaid (Medi-Cal) participation and reimbursement, False Claims Act internal and government investigations, and enforcement actions. Harsh also advises clients on health information technology, bioethics, privacy, security compliance, digital health, and telemedicine matters.
 
Rebecca Simone represents for-profit and nonprofit health care companies and health care investment and management firms in connection with their regulatory and transaction needs.  Rebecca has particular expertise in telehealth, COVID-19, dialysis, pharmacy/pharmaceuticals and a focus on fraud and abuse and Stark law compliance.


Practice Areas: Healthcare & Pharmaceutical Law
Online Media Type: Audio
Production Date: 10/15/2021 12:00 PM EDT
Level: Intermediate
Category: Standard
Duration: 1 Hours, 0 Minutes
Online Format: Live

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Purchase of this product provides online access for 180 days. If you are purchasing a live webcast, you will receive complimentary access to the on demand version for 180 days once it becomes available. Please note that the on demand and podcast versions may, or may not be accredited in your state.

If you intend to take a course for CLE credit, please make sure your state is listed in the "Accreditation" section to the upper right of the program description. Accreditation displayed is unique to the purchased program format (live conference, live webcast, on demand, podcast). Credit totals listed for live conferences are the maximum credits available. Credits issued will be based upon actual time in attendance.  Credit totals for other formats are for complete programs.  Partial credit is not available for any online or downloadable format. 

 

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This product is intended for individual use by the named purchaser. Group viewings for online programs may be arranged for five or more attorneys within the same organization prior to viewing by emailing sales@westlegaledcenter.com.







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Accreditation:
AK, AL, AR, AZ, BC, CA, CEU, CLP, CO, CPE-NCMA, CT, DE, FL, GA, GU, HI, ID, IL-EXPER, IL-NEWADMIT, IN, ME, MN, MO, MS, MT, NC, ND, NH, NJ, NM, NV, NY-EXPER, NY-TRANS, OH, OK, ON, PA, PR, QC, SC, TN, UK-BSB, UK-SRA, UT, VI, VT, WI, WV, WY
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Total Credits: 1
Specialty Credits: 
Status: Reciprocal Credit Available
Expiration: 10/14/2022
Training Type: Online

West LegalEdcenter provides accreditation as described here. You may be able to self apply for credits in states not listed.

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Speakers:
Rebecca Lynn Simone - Nixon Peabody LLP | Long Island, NY
Christina Chang - Nixon Peabody | Los Angeles, CA
Harsh P Parikh - Nixon Peabody LLP | Los Angeles CA
This product is designed to provide information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.


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