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Program Details

Mind the Gap: Conducting an Effective Marketing Audit to Build Your Team’s Success

Content Partner:  LawVision Group
Price: $175.00*
This program is no longer available.

* Applicable Membership or Subscription discounts will be added in your shopping cart

The head of marketing and business development is a much mis-understood role in many firms today.  From simple lawyer “best” accolades to sophisticated sales strategy, the marketing and business development team is 24X7 and on their toes all the time.  Why then, is there such a gap between this group of key business professionals and the legal professionals at many firms?  We’ll talk about how to close the gap; focus on things that matter and get your team the credit they deserve.
Key Takeaways:
·         Learn about the biggest gaps and why they exist
·         Hear how most partners view the department and how you can change the mindset
·         Develop effective communications strategies with key leadership
·         Beware the gaps on your own team; hire and retain only the best
Silvia L. Coulter, Principal, LawVision Group LLC
Bruce Alltop, LawVision Group LLC

This program is not available for CLE credit.

Practice Areas: Accounting & Business of Law, Law Firm Marketing & Business Development
Online Media Type: Audio
Production Date: 07/29/2015 12:00 PM EDT
Level: Intermediate
Category: Standard
Duration: 1 Hours, 0 Minutes
Online Format: Live
Course Type: Public

Click here for information on subscription discounts and Group Viewing opportunities.

Purchase of this product provides online access for 180 days. If you are purchasing a live webcast, you will receive complimentary access to the on demand version for 180 days once it becomes available. Please note that the on demand and podcast versions may, or may not be accredited in your state.

If you intend to take a course for CLE credit, please make sure your state is listed in the "Accreditation" section to the upper right of the program description. Accreditation displayed is unique to the purchased program format (live conference, live webcast, on demand, podcast). Credit totals listed for live conferences are the maximum credits available. Credits issued will be based upon actual time in attendance.  Credit totals for other formats are for complete programs.  Partial credit is not available for any online or downloadable format. 


West LegalEdcenter will not provide accreditation for states not listed. 

CLE Scholarship information
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This product is intended for individual use by the named purchaser. Group viewings for online programs may be arranged for five or more attorneys within the same organization prior to viewing by emailing west.wlec-sales@thomson.com.

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Silvia L. Coulter - Principal, LawVision Group LLC
Bruce Alltop - Senior Consultant - LawVision Group
This product is designed to provide information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

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