Program Details
Live Conference

Social & Digital Media for Law Firms 2012 and Using Metrics to Improve Your Firm's Business Development and Marketing Results- New York NY

Content Partner:  West LegalEdcenter
Price: $1295.00*
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Social Media Overview

Social & Digital Media for Law Firms 2012 - Connecting Revenue and ROI to your Digital Strategy: Video, Mobile Devices & Blogs
September 20, 2012
Discover how to use metrics to measure the impact of social media on your firm as our panel of experts drawn from both inside and outside the legal industry discuss best practices and lessons learned. Hear the results of GreenTarget’s In-House Counsel New Media Engagement Survey, as we set the stage with a data driven discussion on how firm’s and attorneys are using social media and the implications for marketing and communications professionals moving forward. Attendees then will learn how to best structure content and integrate mobile and video technologies to cultivate current relationships and engage potential clients, while measuring the contribution to your firms success and bottom line.
Our panel of in-house counsel who will share their thoughts on what methods of social media really capture client’s attention and which ones simply don’t.
Topics that will be examined during the conference include:
  • Metrics Reporting: Connecting Social Media to Revenue Generation
  • Content is King: Integrating Social into your Firm’s Communication Strategy
  • Anatomy of Video
  • Engaging Clients with Mobile Technologies and Connecting with On The Go Clients

Marketing Metrics Overview

Using Metrics to Improve Your Firm's Business Development and Marketing Results
Whether you are an attorney, a traditional marketer or a business developer, you are expected to develop and maintain a fertile business development environment for your firm. In order to achieve your firm’s stretch goals, it is critical to build a rigorous array of metrics designed to achieve your growth objectives, motivate your attorneys to participate in business development efforts and effectively measure how business is coming into your firm.
Participants will learn about the various ways that law firm marketing and business development departments currently measure success as we explore the characteristics of effective metrics and discuss the pros and cons of different measurement approaches. We will also review the psychological underpinnings of achieving metric-driven goals within the context of your firm’s business plans and growth needs and teach you how to analyze attorney motivations and behaviors and link their behavior patterns to metrics that will fulfill personal and firm objectives.
Through a case study of a firm that implemented an effective metrics program and a group exercise designed to allow participants to create their own effective metrics programs and generate buy-in from their firm’s management, this interactive and intimate workshop will provide you with actionable and immediate ideas and tools that you can realize in your firm right away.
Topics to be Covered Include:
  • Useful metrics for measuring your business development and marketing efforts
    • Revenue targets
    • Cross-selling
    • Advertising and social media numbers
  • What motivates attorneys and how can you use numbers to influence and change their behavior
  • Setting goals, overcoming roadblocks and generating behavior patterns
  • Business Plans
  • Incorporating metric-driven goals into useable business plans
  • Generating management buy-in
  • Interactive case studies and group exercises designed around real world examples
Register at 1-800-308-1700
This program is not available for CLE
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Practice Areas:
Course Format: Live Conference
Date: 09/20/2012 - 09/21/2012
Category: Premium
Duration: 15 Hours, 0 Minutes
Schedule09/20/2012 8:45 AM - 4:30 PM US/Eastern
09/21/2012 9:15 AM - 4:30 PM US/Eastern
Location: Thomson Hall
New York, NY - 10007
United States

Cancellation Policy

No cancellations permitted less than two weeks prior to the start of the conference. For Customer Service inquiries, please call (800) 308-1700.

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Hans Haglund - Chief Business Development & Marketing Officer, Patton Boggs LLP
Ary Rosenbaum - Principal Lawyer & Founder, The Rosenbaum Law Firm P.C.
Sarah Feingold - General Counsel,
Graig D. Cortelyou - Chief Marketing Officer, Tully Rinckey PLLC
Jeff Selig - Director Strategy, d50 Media, Sokolove Law, LLC
Graham Ross - Director, Marketing & Business Development, Torys LLP
Andrew Echenberg - President, Panvista
Adrian Lurssen - Co-Founder/VP Strategic Development, JD Supra
John E Corey - Founding Partner & President, Greentarget Global Group
Lisa Salazar - Internet Marketing Manager Fulbright & Jaworski LLP
Adam L. Stock - Director of Business Development & Marketing, Allen Matkins Leck Gamble Mallory & Natsis LLP *Co-Chair
Silvia Coulter - Principal Consultant, Client Development Practice, LawVision Group *Co-Chair
Ayala Deutsch - Senior Vice President & Chief Intellectual Property Counsel, NBA properties, Inc.
Gerry Oginski - Founder, Video Producer & Director, The Lawyers' Video Studio and Owner, The Law Office of Gerald M. Oginski, LLC
Linda Orton - President and Founder, Vid4Pro, LLC and Intelligent Video Solutions
Neil Rosenbaum - Senior Manager of Business Development, Arnold & Porter LLP
Frank Spadafino - Chief Information Officer, Epstein Becker & Green, P.C.
Amy Knapp - Author and Founder, Knapp Marketing
Adrian Dayton - Speaker, Author and weekly columnist for the National Law Journal *Co-Chair
Aden Dauchess - Director of Digital Media, Womble Carlyle Sandridge & Rice LLP *Co-Chair
This product is designed to provide information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

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