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Program Details
Live Conference

18th Annual Marketing Partner Forum January 19-21, 2011 Conference Only-Scottsdale AZ

Content Partner:  Hildebrandt Institute and West LegalEdcenter
Price: $2295.00*
This program is no longer available.

* Applicable Membership or Subscription discounts will be added in your shopping cart


About this Conference

18th Annual Marketing Partner Forum January 19-21, 2011 - Scottsdale, AZ
Take this opportunity to network with your peers, industry leaders and corporate counsel as we discuss the critical issues posed by today's challenging business environment and what firms are doing to position themselves for success.
Topics to be addressed at the Forum include:
  • Creating customer experience in a service business
  • Partnering from a corporate counsel's perspective
  • Alternative fee arrangements—what firms are doing now and what effect they have on firm brand
  • RFPs and the rise of the procurement function
  • Successful approaches for negotiating prices and survices
  • And much more.
NOTE - Your registration fee will include 2 complimentary room nights!*
Our host hotel for MPF, the Intercontinental, has sold out of guest rooms on the peak nights of our program. Details for our overflow hotel are below:
Arizona Biltmore, a Waldorf Astoria Hotel
2400 East Missouri Avenue
Phoenix, AZ 85016
Phone: 602.955.6600
For guest room reservations, please call 800.950.0086 and reference the “Marketing Partner Forum 2011” to receive the group rate of $255/night plus taxes (resort fee has been waived). The cut-off date is Thursday, January 13th. Rooms are subject to availability.
The Arizona Biltmore is located approximately 3.5 miles, a 9-minute drive, from the Intercontinental. Note: We will be providing a complimentary shuttle service to/from the Intercontinental Hotel during main function start/end times. You must let us know if you will require shuttle service. Details will be available shortly.
*West LegalEdcenter will reimburse two nights hotel stay during the conference (with each paid registration only). You will be responsible for making the room reservation.


The Excellence in Legal Marketing Awards program was developed to support and recognize achievement in the legal marketing industry. Entrants are judged on innovation, effectiveness, creativity, leadership, proven results and above all, excellence within marketing.

Hubbard One and The Hildebrandt Institute are looking for the most innovative marketing professionals and projects in law firms and corporate law departments for The Excellence in Legal Marketing Awards.

Awards will be presented January 20, 2011 at The Hildebrandt Institute's 18th Annual Marketing Partner Forum taking place in Scottsdale, Ariz. at the InterContinental Montelucia Resort & Spa.

2011 Award Categories

The entry deadline is December 10, 2010. CLICK HERE for more information on the awards.

Conference Sponsors


Hubbard One
Hubbard One is the premier provider of marketing and business development solutions for law firms and other professional services organizations. From web communications, SharePoint intranets and market analytics to relationship and contact management, experience management and proposal generation, Hubbard One focuses on bringing the right tools together to help marketers and business developers succeed. Today, more than 300 regional, national and international organizations leverage Hubbard One's solutions.

Lexis Nexis
LexisNexis® is a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. LexisNexis originally pioneered online information with its Lexis® and Nexis® services. A member of Reed Elsevier [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), LexisNexis serves customers in more than 100 countries with 18,000 employees worldwide.


Greenfield Belser Ltd.
Greenfield/Belser is a national leader in marketing communications for professional services firms. From offices in Washington, D.C., New England and North Carolina, more than 40 designers, copywriters, account executives, Web developers and others work together to provide fully integrated marketing communications strategies. For more information, visit greenfieldbelser.com or call (202) 775-0333.

Inside Counsel
InsideCounsel, with a circulation of 40,000, is an award-winning monthly magazine that has been serving general counsel and other top in-house legal professionals for almost two decades.

ALM's a leading integrated media company focused on the practice of law. Through print publications, online destinations, and events, ALM's portfolio of media offerings are an integral component to reaching key legal audiences. By taking advantage of ALM's targeted opportunities, marketers can expand awareness about their organization's products and services.

Super Lawyers
Super Lawyers, is an annual jurisdictional listing of outstanding American lawyers from more than 70 areas of practice. Only 5 percent of the lawyers from any state or region are included each year. A rigorous multiphase selection process, considering a wide range of objective indicators of peer recognition and professional achievement, is used.

Microsoft's core philosophy is that people are at the heart of business success. Amplify their impact, and you improve business results. Microsoft's integrated infrastructure gives Law Firms the technology they need to deliver distinctive client service with improved quality, timeliness and efficiency. For more information visit us at:


Manzama™ has created the first listening platform designed for legal professionals. The tool searches/analyzes legal sources, blogs, and social media, and delivers the information users need.

Cole Valley
Drive business with ContactEase CRM and ERM. Ask us about the new Client Relationship Console that delivers critical client information to attorneys before they ask for it.

Chambers & Partners
Chambers & Partners is a global legal research and ranking organisation. Our research is completely independent and is based primarily on extensive conversations with law firms' clients.

Super Lawyers
Super Lawyers, is an annual jurisdictional listing of outstanding American lawyers from more than 70 areas of practice. Only 5 percent of the lawyers from any state or region are included each year. A rigorous multiphase selection process, considering a wide range of objective indicators of peer recognition and professional achievement, is used.

Shift Central
ShiftCentral provides custom market intelligence services that integrate information technology with strategic analysis. We serve leading North American companies in industries such as law, financial services, healthcare and economic development.

500,000 reads per month - Lexology/ACC Newsstand promotes client alerts, webinars, seminars, and law firm events to 100,000+ in-house counsel and senior referrers of work.


Akina helps lawyers and leaders rethink how they develop relationships to achieve greater success in business development, sales and leadership. Through our consulting, training and coaching services, we provide clients with a structure that helps them capitalize on their strengths and reach new levels of success.

Association of Legal Administrators
ALA, Your connection to knowledge, resources and networking, provides support, high-quality education and services to legal management professionals in law firms, corporate legal departments and government legal agencies. ALA also operates the Legal Management Resource Center (LMRC), http://thesource.alanet.org, an online resource that answers legal management questions.

Duo Consulting
Duo Consulting helps law firms create elegant, functional websites that attract and inform visitors -- and convert them into clients.

Firmseek is a full-service, award-winning website design and development company. Firmseek's marketing and technology solutions include websites, automated proposal systems, extranets, enewsletters, blogs, and listservs.

Major, Lindsey & Africa
Major, Lindsey & Africa is the world’s most experienced legal search firm. With 22 offices worldwide, MLA has successfully conducted legal searches for clients including AmLaw 100 law firms and Fortune 1000 corporations. MLA recruiters are dedicated to understanding and meeting clients’ and candidates’ needs while maintaining the highest degree of professionalism and confidentiality. For these reasons, MLA was voted “Best Legal Search Firm in the U.S.” in a recent national survey of America’s top law firms.

Terra Lex
TerraLex is a worldwide network of 160 leading independent law firms with more than 15,000 lawyers in 100 countries and 41 US states. TerraLex facilitates business between members and their clients by providing business development and marketing support, as well as facilitating informative forums on current trends in the legal profession.

Wicker Park Group
Wicker Park Group focuses exclusively on integrated client feedback programs and related client-facing growth programs. Through in-person interviews and our proprietary ClientKit™ we help firms get measurable results.

Register at 1-800-308-1700

Practice Areas: Accounting & Business of Law, Business of Law, Law Firm Marketing & Business Development
Course Format: Live Conference
Date: 01/19/2011 - 01/21/2011
Category: Premium
Duration: 22 Hours, 0 Minutes
Schedule01/19/2011 1:30 PM - 7:00 PM US/Mountain
01/20/2011 8:30 AM - 7:00 PM US/Mountain
01/21/2011 8:30 AM - 2:30 PM US/Mountain
Course Type: Public
Location: InterContinental Montelucia Resort & Spa
Scottsdale, AZ - 85253-4108
United States

Cancellation Policy

No cancellations permitted less than two weeks prior to the start of the conference. For Customer Service inquiries, please call (800) 308-1700.

If you intend to take a course for CLE credit, please make sure your state is listed in the "Accreditation" section to the upper right of the program description. Accreditation displayed is unique to the purchased program format (live conference, live webcast, on demand, podcast). Credit totals listed for live conferences are the maximum credits available. Credits issued will be based upon actual time in attendance.  Credit totals for other formats are for complete programs.  Partial credit is not available for any online or downloadable format. 


West LegalEdcenter will not provide accreditation for states not listed. 

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Tuition Assistance for legal professionals taking our programs. Learn more about the program.

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Gayatri Bhalla - Principal, Interactive Marketing - Greenfield/Belser Ltd.
Rose Battaglia - Global COO for Legal and Compliance - Deutsche Bank AG
Darryl Cross - Vice President, Client Development - LexisNexis
Betsy Donovan - Director, Global Business Development - Shearman & Sterling LLP
Mike Duffy - Director of Client Services -King & Spalding LLP
Hans Haglund - Director of Business Development and Sales - Paul, Hastings, Janofsky & Walker LLP
Tim Plews - Partner - Clifford Chance London
Seth L. Rodner - Executive Vice President and General Counsel - Medicis Corporation
Margaret K. Seif - Vice President, General Counsel and Secretary - Analog Devices, Inc.
Douglas J. Sorocco - Director and Shareholder - Dunlop Codding, PC
Sally Fiona King - CO-CHAIR - Global Chief Operating Officer - SNR Denton
Joseph Altonji - Managing Director, Law Firm Strategy and Structure Group - Hildebrandt Baker Robbins
Meirion Jones - Executive Director of Marketing - Reed Smith LLP
M.W. McIsaac - President and CEO - Client Profiles, Inc.
Bruce Alltop - Chief Marketing Officer - Holland & Knight
Melissa Croteau - Chief Marketing Officer - Nixon Peabody LLP
Tricia Conahan - Chief Marketing Officer - Grant Thornton LLP
Doug Hoover - Director, Client Development & Growth - Bowman and Brooke LLP
Alison Jeffrey - Chief Client Relations/Marketing Officer - Blake, Cassels & Graydon LLP
Alice Grey Harrison - Marketing Communications Manager - Dixon Hughes PLLC
Ann Wessberg - Senior Counsel, Trademarks - Target Corporation
Robert J. Tomaso - CO-CHAIR - Marketing Partner - Husch Blackwell Sanders LLP
Mark D. Cowan - Business Development Partner - Patton Boggs LLP
Lisa Rohrer, P.H.D - Director of Research, Hildebrandt Baker Robbins
Tricia Conahan - Chief Marketing Officer, Grant Thornton LLP
Claudia Gilman - Immediate Past Vice President, Secretary and General Counsel International - Boston Scientific
Babak Barin - Partner - BCF
Shawn Samuel - Chief Architect, Hubbard One
David Chaikof - Partner, Torys LLP
Nishan DeSilva - Director of Operations and IT, Microsoft
Lon F. Povich - CO-CHAIR - Executive Vice President, General Counsel & Secretary - BJs Wholesale Club Inc.
Dr. James R. Bailey - Tucker Professorial Fellow of Leadership and Director of Executive Development Programs - The George Washington School of Business
Aidan F. Browne - Partner - Sullivan & Worcester LLP
Joseph F. Calve - Chief Marketing Officer - Morrison & Foerster
Timothy B. Corcoran - Vice President, Global Sales - Hubbard One
Beth M. Cuzzone - Director, Business Development - Goulston & Storrs
Patrick Fuller - Managing Account Director - Hubbard One
Ann Lee Gibson - Principal - Ann Lee Gibson Consulting
Brock W. Gibson, Q.C. - Chair - Blake, Cassels & Graydon LLP
Mark T. Greene,, Ph.D. - Chief Business Development Officer, Waller Lansden Dortch & Davis, LLP
Kathi Lutton - Principal - Fish & Richardson P.C.
Timothy O'Neill - Partner - Snell & Wilmer LLP
James Pagliaro - Partner - Morgan, Lewis & Bockius LLP
Bruce J. Temkin - KEYNOTE SPEAKER – Principal - The Temkin Group
David Cambria - Director of Operations, Law Department - Aon Corporation
Silvia Coulter - Managing Director, Client Growth Practice - Hildebrandt Baker Robbins
Steven R. Petrie - Director of Practice Operations and Strategy - Faegre & Benson
Terrence Kensley Scott - Assistant State Public Defender, Appellate Division - State of Ohio, OPD
Kevin McMurdo - Chief Marketing Officer - Perkins Coie LLP
Barb Dawson - Partner, Snell & Wilmer LLP
This product is designed to provide information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

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