Take this opportunity to network with your peers, industry leaders and corporate counsel as we discuss the critical issues posed by today's challenging business environment and what firms are doing to position themselves for success.

Topics to be addressed at the Forum include:

• Creating customer experience in a service business
• Partnering from a corporate counsel's perspective
• Alternative fee arrangements—what firms are doing now and what effect they have on firm brand
• RFPs and the rise of the procurement function
• Successful approaches for negotiating prices and survices
• And much more.

Our host hotel for MPF, the Intercontinental, has sold out of guest rooms on the peak nights of our program. Details for our overflow hotel are below:
Arizona Biltmore, a Waldorf Astoria Hotel
2400 East Missouri Avenue
Phoenix, AZ 85016
Phone: 602.955.6600
www.arizonabiltmore.com

For guest room reservations, please call 800.950.0086 and reference the “Marketing Partner Forum 2011” to receive the group rate of $255/night plus taxes (resort fee has been waived). The cut-off date is Thursday, January 13th. Rooms are subject to availability.

The Arizona Biltmore is located approximately 3.5 miles, a 9-minute drive, from the Intercontinental. Note: We will be providing a complimentary shuttle service to/from the Intercontinental Hotel during main function start/end times. You must let us know if you will require shuttle service. Details will be available shortly.

*West LegalEdcenter will reimburse two nights hotel stay during the conference (with each paid registration only). You will be responsible for making the room reservation.

AWARDS

The Excellence in Legal Marketing Awards program was developed to support and recognize achievement in the legal marketing industry. Entrants are judged on innovation, effectiveness, creativity, leadership, proven results and above all, excellence within marketing.

Hubbard One and The Hildebrandt Institute are looking for the most innovative marketing professionals and projects in law firms and corporate law departments for The Excellence in Legal Marketing Awards.

Awards will be presented January 20, 2011 at The Hildebrandt Institute's 18th Annual Marketing Partner Forum taking place in Scottsdale, Ariz. at the InterContinental Montelucia Resort & Spa.

2011 Award Categories

• Marketing Professional of the Year
• Marketing Initiative of the Year
• Best Use of Technology to Support Marketing Efforts

The entry deadline is December 10, 2010. CLICK HERE for more information on the awards.

PLATINUM

Hubbard One
Hubbard One is the premier provider of marketing and business development solutions for law firms and other professional services organizations. From web communications, SharePoint intranets and market analytics to relationship and contact management, experience management and proposal generation, Hubbard One focuses on bringing the right tools together to help marketers and business developers succeed. Today, more than 300 regional, national and international organizations leverage Hubbard One's solutions.
www.hubbardone.com

Lexis Nexis
LexisNexis® is a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. LexisNexis originally pioneered online information with its Lexis® and Nexis® services. A member of Reed Elsevier [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), LexisNexis serves customers in more than 100 countries with 18,000 employees worldwide.
www.lexisnexis.com

GOLD

Greenfield Belser Ltd.
Greenfield/Belser is a national leader in marketing communications for professional services firms. From offices in Washington, D.C., New England and North Carolina, more than 40 designers, copywriters, account executives, Web developers and others work together to provide fully integrated marketing communications strategies. For more information, visit greenfieldbelser.com or call (202) 775-0333.
www.greenfieldbelser.com

Inside Counsel
InsideCounsel, with a circulation of 40,000, is an award-winning monthly magazine that has been serving general counsel and other top in-house legal professionals for almost two decades.
www.insidecounsel.com

ALM
ALM's a leading integrated media company focused on the practice of law. Through print publications, online destinations, and events, ALM's portfolio of media offerings are an integral component to reaching key legal audiences. By taking advantage of ALM's targeted opportunities, marketers can expand awareness about their organization's products and services.
www.alm.com

Super Lawyers
Super Lawyers, is an annual jurisdictional listing of outstanding American lawyers from more than 70 areas of practice. Only 5 percent of the lawyers from any state or region are included each year. A rigorous multiphase selection process, considering a wide range of objective indicators of peer recognition and professional achievement, is used.
www.superlawyers.com

Microsoft
Microsoft's core philosophy is that people are at the heart of business success. Amplify their impact, and you improve business results. Microsoft's integrated infrastructure gives Law Firms the technology they need to deliver distinctive client service with improved quality, timeliness and efficiency. For more information visit us at:
www.microsoft.com/professionalservices

SILVER

Manzama
Manzama™ has created the first listening platform designed for legal professionals. The tool searches/analyzes legal sources, blogs, and social media, and delivers the information users need.
www.manzama.com

Cole Valley
Drive business with ContactEase CRM and ERM. Ask us about the new Client Relationship Console that delivers critical client information to attorneys before they ask for it.
www.colevalley.com

Chambers & Partners
Chambers & Partners is a global legal research and ranking organisation. Our research is completely independent and is based primarily on extensive conversations with law firms' clients.
www.chambers.com

Super Lawyers
Super Lawyers, is an annual jurisdictional listing of outstanding American lawyers from more than 70 areas of practice. Only 5 percent of the lawyers from any state or region are included each year. A rigorous multiphase selection process, considering a wide range of objective indicators of peer recognition and professional achievement, is used.
www.superlawyers.com

Shift Central
ShiftCentral provides custom market intelligence services that integrate information technology with strategic analysis. We serve leading North American companies in industries such as law, financial services, healthcare and economic development.
www.shiftcentral.com

Lexology
500,000 reads per month - Lexology/ACC Newsstand promotes client alerts, webinars, seminars, and law firm events to 100,000+ in-house counsel and senior referrers of work.
www.lexology.com

OTHER

Akina
Akina helps lawyers and leaders rethink how they develop relationships to achieve greater success in business development, sales and leadership. Through our consulting, training and coaching services, we provide clients with a structure that helps them capitalize on their strengths and reach new levels of success.
www.akina.biz

Association of Legal Administrators
ALA, Your connection to knowledge, resources and networking, provides support, high-quality education and services to legal management professionals in law firms, corporate legal departments and government legal agencies. ALA also operates the Legal Management Resource Center (LMRC), http://thesource.alanet.org, an online resource that answers legal management questions.
www.alanet.org

Duo Consulting
Duo Consulting helps law firms create elegant, functional websites that attract and inform visitors -- and convert them into clients.
www.duoconsulting.com

Firmseek
Firmseek is a full-service, award-winning website design and development company. Firmseek's marketing and technology solutions include websites, automated proposal systems, extranets, enewsletters, blogs, and listservs.
www.firmseek.com

Major, Lindsey & Africa
Major, Lindsey & Africa is the world’s most experienced legal search firm. With 22 offices worldwide, MLA has successfully conducted legal searches for clients including AmLaw 100 law firms and Fortune 1000 corporations. MLA recruiters are dedicated to understanding and meeting clients’ and candidates’ needs while maintaining the highest degree of professionalism and confidentiality. For these reasons, MLA was voted “Best Legal Search Firm in the U.S.” in a recent national survey of America’s top law firms.
www.mlaglobal.com

Terra Lex
TerraLex is a worldwide network of 160 leading independent law firms with more than 15,000 lawyers in 100 countries and 41 US states. TerraLex facilitates business between members and their clients by providing business development and marketing support, as well as facilitating informative forums on current trends in the legal profession.
www.terralex.com

Wicker Park Group
Wicker Park Group focuses exclusively on integrated client feedback programs and related client-facing growth programs. Through in-person interviews and our proprietary ClientKit™ we help firms get measurable results.
www.wickerpark.com