Program Details
On Demand

Ethical Business Development for Attorneys



Content Partner:  Celesq AttorneysEd Center
Price: $200.00*

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Description:
Would you like to increase your client base but don’t know where to begin? Do you want to actively market your practice but have a restricted budget? If so, you won’t want to miss Cynthia Sharp’s energetic and informative presentation. Attendees will be provided with tools and motivation to create and implement an individual ETHICAL marketing plan for the remainder of the year as well as the following year. The material will be geared to all levels with the core message that persistent and consistent communication of message will lead to revenue generation.
 
The session will include a national survey of case law and opinions in the attorney advertising arena, including social media. Sharp will analyze the following MRPCs and offer specific guidance on how to avoid violating these rules:
 
MRPC 7.1 - Communications Concerning a Lawyer’s Services
MRPC 7.2 - Communications Concerning a Lawyer's Services: Specific Rules
MRPC 7.3 - Solicitation of Clients
 
Content rich and action oriented, Cindy will discuss:
 
Developing the mindset of a fee generator
Creating & evolving a strong personal professional brand
Elements of elevator speeches & positioning statements
Tips on influencing a prospect to become a client
 
Cynthia Sharp (CEO of The Sharper Lawyer) works with motivated lawyers seeking to improve the efficiency, profitability and overall well-being of their law firms. She practiced law from 1982 - 2009 and then embarked on a professional speaking and writing career. Ever since, she has served attorneys throughout North America. 
 
Over the past 35 years, Cindy has delivered close to 240 live presentations on behalf of the American Bar Association, 20 state bar associations, and numerous legal, financial and professional groups, as well as private seminars for her law firm clients. In 2019, Cindy was recognized as Trainer of the Year by the ABA’s Solo, Small Firm and General Practice Division. 
 
The crowning achievement of Cindy's life came when she became sober from alcohol on Sept. 23, 2009. Since then, Cindy's has devoted every single day to protecting her mental and physical health. Through this journey, she achieved a level of contentment, happiness, and emotional stability that she previously did not know was possible. 
 
Because she could no longer tolerate the stress of a law practice, after almost 30 years as a practicing attorney, Cindy sold her interest to her junior partner at the end of 2009. Since then, she has dedicated more than 10 years helping attorneys build sustainable and stable law firms through The Sharper Lawyer.  
 
After (virtually!) meeting kindred spirit Becky Howlett amidst the Coronavirus pandemic, Cindy and Becky quickly discovered they had both cultivated meditation practices to reclaim and maintain their overall health and well-being. Together they founded legalburnout.com dedicated to helping legal professionals succeed by applying mindfulness principles to all areas of their lives. By opening sharing their personal stories and promoting stress resilience strategies, they hope to help others in the legal field avoid the burnout, depression, anxiety, and addiction that they each struggled with for much too long.
 
Cynthia Sharpe lives in Philadelphia with her husband, Mark H. Gallant and their dog, Rocky, and cat, Jackson.


Practice Areas: Advertising Law, Business Organizations & Contracts, Communications & Media Law, Ethics & Professional Responsibility
Online Media Type: Video
Production Date: 12/04/2023
Level: Intermediate
Category: Standard
Duration: 1 Hours, 5 Minutes
Online Format: On Demand
Course Type: Public

Click here for information on subscription discounts and Group Viewing opportunities.

Purchase of this product provides online access for 180 days. If you are purchasing a live webcast, you will receive complimentary access to the on demand version for 180 days once it becomes available. Please note that the on demand and podcast versions may, or may not be accredited in your state.

If you intend to take a course for CLE credit, please make sure your state is listed in the "Accreditation" section to the upper right of the program description. Accreditation displayed is unique to the purchased program format (live conference, live webcast, on demand, podcast). Credit totals listed for live conferences are the maximum credits available. Credits issued will be based upon actual time in attendance.  Credit totals for other formats are for complete programs.  Partial credit is not available for any online or downloadable format. 

 

West LegalEdcenter will not provide accreditation for states not listed. 



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This product is intended for individual use by the named purchaser. Group viewings for online programs may be arranged for five or more attorneys within the same organization prior to viewing by emailing west.wlec-sales@thomson.com.







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Credit Eligibility:
Click on the jurisdiction to view credit eligibility details for this program

AB, AK, AL, AR, AZ, CA, CEU, CLP, CT, DE, FL, GA, GU, HI, ID, IL-EXPER, IL-NEWADMIT, IN, MS, MT, NC, ND, NF, NH, NJ, NM, NS, NT, NU, NV, NY-EXPER, OH, OK, PA, PE, PR, TN, UK-BSB, UK-SRA, VI, VT, WV, WY, YT
Alaska
Total Credits: 1
Specialty Credits: Ethics 1
Status: Reciprocal Credit Available
Expiration: 12/03/2026
Training Type: Online

West LegalEdcenter provides accreditation as described here. You may be able to self apply for credits in states not listed.

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Speakers:
Cynthia Sharp - The Sharper Lawyer
This product is designed to provide information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.


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