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Description: Adtech, or advertising technology, is an important part of marketing and sales. Organizations that use AdTech must be aware of new rules and regulations as well as imminent technology changes. This session will explore innovative ways to deal with new laws, and common pitfalls.
Topics will include:
• An explanation regarding the prevalent forms of browser-side targeted advertising (e.g., cookies and pixels) and CRM-side targeted advertising (e.g., custom audience and lookalike audience) The lack of understanding as to what the technology actually is and how it works.
• New requirements to offer consumers the ability to opt-out of targeted advertising, or solicit opt-in consent to targeted advertising.
• Communicating options in the age of ‘dark patterns.
• Recent litigation and regulatory actions in this area.
 | | Practice Areas: | | Communications & Media Law, Information Technology Law & E-Commerce | | | Online Media Type: | | Video | | | Production Date: | | 03/22/2023 3:00 PM EDT | | | Level: | | Intermediate | | | Category: | | Standard | | | Duration: | | 1 Hours, 0 Minutes | | | Online Format: | | Live | |
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Purchase of this product provides online access for 180 days. If you are purchasing a live webcast, you will receive complimentary access to the on demand version for 180 days once it becomes available. Please note that the on demand and podcast versions may, or may not be accredited in your state.
If you intend to take a course for CLE credit, please make sure your state is listed in the "Accreditation" section to the upper right of the program description. Accreditation displayed is unique to the purchased program format (live conference, live webcast, on demand, podcast). Credit totals listed for live conferences are the maximum credits available. Credits issued will be based upon actual time in attendance. Credit totals for other formats are for complete programs. Partial credit is not available for any online or downloadable format.
West LegalEdcenter will not provide accreditation for states not listed.
CLE Scholarship information
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This product is intended for individual use by the named purchaser. Group viewings for online programs may be arranged for five or more attorneys within the same organization prior to viewing by emailing west.wlec-sales@thomson.com.
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| | • | David Zetoony, Esq. - Greenberg Traurig, LLP |
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