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Description: Companies are facing an onslaught of their authentic products being sold by third parties on e-commerce sites, many of which are outdated, damaged, or missing parts, or are being sold at prices lower than authorized dealers can sell the products, which is causing damage to the brand and to the relationships between manufacturers and their authorized sellers.
This session will explore the challenges to stopping the unauthorized sale of authentic products, and strategies for doing so.
Topics to be covered:
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Use of the Lanham Act to protect a brand from unauthorized sales.
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The First Sale Doctrine and how it intersects with unauthorized sales of authentic products.
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Strategies for preventing unauthorized sales of authentic products.
Presenter Bios
Sandy Wunderlich has a diverse litigation background, with a particular emphasis on intellectual property litigation and consulting.
An experienced trial lawyer, Sandy has been lead trial counsel in more than a dozen jury and bench trials. Over the past 25 years, she has litigated patent, trademark, copyright, and domain name matters from the cease-and-desist stage through appeal.
Outside of litigation, Sandy provides intellectual property consulting on the likelihood of litigation and strategizes with clients on ways to avoid it. She also assists clients with online brand control and enforcement through cost-effective approaches to stopping unauthorized sales of products. A member of the Federal Circuit, she has successfully handled appeals in that court.
In addition to her IP expertise, Sandy has represented large pharmaceutical manufacturers, agricultural and industrial manufacturers, a Fortune 50 company, and large national banks and credit arms of Fortune 100 companies in areas including commercial litigation, class actions, medical device and pharmaceutical liability, and financial services litigation, among others.
While Sandy is particularly well-known in Missouri and Illinois state and federal courts, she litigates disputes nationwide, in states including Kansas, Delaware, Minnesota, Tennessee, California, Texas, Ohio, Florida, New York, and New Jersey. Sandy also handles appeals in the highest appellate courts at both the state and federal levels. As a former law clerk to the Honorable Elwood L. Thomas of the Missouri Supreme Court, she gained valuable insight into the appellate process.
| Practice Areas: | | Information Technology Law & E-Commerce, Intellectual Property Law | | Online Media Type: | | Audio | | Production Date: | | 06/09/2022 | | Level: | | Intermediate | | Category: | | Standard | | Duration: | | 1 Hours, 1 Minutes | | Online Format: | | On Demand | | Course Type: | | Public |
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| • | Sandra J. Wunderlich - Esq.-Tucker Ellis LLP |
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