Program Details
On Demand

Managing Your Message Before, After and During a Data Breach

Content Partner:  HB Litigation Conferences
Mobile Compatible
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Price: $195.00*
This program is no longer available.

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•  What is the general issue:  In the wake of so many data breaches, companies often act to  worsen their problems and add to the stress that will impact them and their customers by either failing to properly communicate in a timely manner with the press, customers, regulators or employees.
•  Why is this important? We need only look at breaches this past year to see examples of how companies have unintentionally made their situations worse by failing to proactively develop their data security and privacy reputation before the breach, and then failing to have a communication plan or failing to follow it during and after a breach. 
•  Who will be most interested in this program?  Attorneys, executives, marketing and compliance professionals will find this session helpful in not only presenting the key issues bur providing practical solutions to address those issues, regardless of a company's size or resources. 
•  What core concepts are addressed?  Amongst other topics, the following will be addressed:
•         Pre Breach
o   Developing your information privacy and security reputation
o   Establishing key relationships with regulators and others
o   Documenting and communicating your policy on the collection, use, storage, transfer and safeguarding of information
o   Forming an Incident Response Team, comprised of internal and external resources
o   Drafting, Implementing and Testing an Incident Response Plan, to include messaging
•         During the Breach
o   Communication strategies
  Regulators
  Press
  Law Enforcement
  Employees
  Customers
o   Social media and other outlets
o   Cardinal sins/No-no's of breach communication
•         After the Breach
o   After Action Reports and lessons learned
o   Follow up on outstanding issues
o   Changes to polices and plan to address issues and lessons learned
o   Potential communications and promotions, if applicable, to protect your brand and engender trust
•  What are the key learning objectives? As provided in the outline above, our key objectives are to give attendees visibility to the often overlooked aspect of managing public relations during a data breach.  Additionally we want to provide a thorough but easy to understand plan to incorporate branding, messaging and public relations planning into existing incident response plans. 

Practice Areas: Business Organizations & Contracts, Corporate & Securities, Information Technology Law & E-Commerce
Online Media Type: Audio
Production Date: 11/19/2014
Level: Intermediate
Category: Standard
Duration: 1 Hours, 1 Minutes
Online Format: On Demand

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Purchase of this product provides online access for 180 days. If you are purchasing a live webcast, you will receive complimentary access to the on demand version for 180 days once it becomes available. Please note that the on demand and podcast versions may, or may not be accredited in your state.

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Total Credits: 1
Specialty Credits: 
Status: Reciprocal Credit Available
Expiration: N/A
Training Type: Online

West LegalEdcenter provides accreditation as described here. You may be able to self apply for credits in states not listed.

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Melanie Dougherty Thomas - Managing Director, Inform LLC
Scot Ganow - Faruki Ireland & Cox
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