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Program Details
On Demand

Personal Injury/Plaintiff: Avoiding the Pitfalls of Legal Marketing

Content Partner:  Association of Legal Administrators (ALA)
Mobile Compatible
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Price: $129.00*
Member Price:  $129.00
This program is no longer available.

* Applicable Membership or Subscription discounts will be added in your shopping cart

Today’s administrator is bombarded with marketing requests and solicitations to help enhance their firm’s profile, boost their rank on Google or buy into a media campaign. Where should you spend the firm’s money, and what will drive the most revenue? Join this webinar to gain a better understanding of search engine optimization (SEO). Learn three tips to give your website more meat and get a better sense of how people are hiring lawyers.
  • Identify your firm’s story and the “so what” factor
  • Determine how your message can be seen and delivered effectively
  • Use social media to build your network and understand its importance with organic search 
Corey Saban is a former Emmy-nominated and Associated Press award-winning TV journalist. His media career encompassed interviews with the some of the world’s most respectable and recognizable figures, from presidents to Pulitzer prizewinners, as well as notable legal battles.
An accomplished speaker and consultant, Saban is now on the other side of the TV industry serving as VP of THELAW.TV a legal content company that helps attorneys increase their exposure and understanding of how to reach their potential prospects. 

CLM Credits: (Note that only the CLM credit available for this webinar is stated below. If a credit is not stated, it is not available for this program.)
CLMSM Recertification Credit: 1 hour in the subject area of Legal Industry/Business Management (LI)
CLMSM App Credit for Functional Specialists: 1 hour in the subject area of Legal Industry/Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application.

Practice Areas: Accounting & Business of Law, Law Firm Marketing & Business Development, Personal Injury & Negligence, Sales and Marketing
Online Media Type: Video
Production Date: 02/25/2014
Level: Basic
Category: Standard
Duration: 0 Hours, 51 Minutes
Online Format: On Demand

Click here for information on subscription discounts and Group Viewing opportunities.

Purchase of this product provides online access for 180 days. If you are purchasing a live webcast, you will receive complimentary access to the on demand version for 180 days once it becomes available. Please note that the on demand and podcast versions may, or may not be accredited in your state.

If you intend to take a course for CLE credit, please make sure your state is listed in the "Accreditation" section to the upper right of the program description. Accreditation displayed is unique to the purchased program format (live conference, live webcast, on demand, podcast). Credit totals listed for live conferences are the maximum credits available. Credits issued will be based upon actual time in attendance.  Credit totals for other formats are for complete programs.  Partial credit is not available for any online or downloadable format. 


West LegalEdcenter will not provide accreditation for states not listed. 

This product is intended for individual use by the named purchaser. Group viewings for online programs may be arranged for five or more attorneys within the same organization prior to viewing by emailing

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ALA Certified Legal Manager
Total Credits: 1
Specialty Credits: 
Status: Accredited
Expiration: N/A
Training Type: N/A

West LegalEdcenter provides accreditation as described here. You may be able to self apply for credits in states not listed.

Check your state requirements and get contact information.
Corey Saban - VP, Affiliate Relations at THELAW.TV
This product is designed to provide information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

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