As advertising has shifted from traditional media like print, television, and radio to newer media -- namely digital and social media, the opportunities for advertisers to run afoul of established guidelines have increased.
Advertisers can market their products to a broad audience at a lower cost, but the risks of making a false or misleading claim are greater than ever. With increased enforcement from both federal and state regulators, as well as increased litigation from competitors and class action lawyers.
This program will provide practical guidance to in-house and outside counsel to help avoid allegations of false advertising and, if faced with such allegations, to effectively defend against them.
Topics:
A. Guidelines for avoiding false or misleading advertising claims
B. The landscape of public and private enforcement of advertising law
C. The means by which public and private regulators assess the truthfulness of advertising claims
D. The claims and defenses involved in civil litigation concerning allegedly false advertising
You won't want to miss this timely program!
Speakers:
Neil Austin
Foley Hoag LLP
Leslie Fair
Federal Trade Commission
Hal Hodes
National Advertising Division
Julia Huston
Foley Hoag LLP
Alana Sharenow
Dunkin' Brands Inc.
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