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Program Details
On Demand

Marketing (Mis)Alignment: Closing the Gap Between Marketing and Law Firm Leadership

Content Partner:  Association of Legal Administrators (ALA)
Mobile Compatible
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Price: $129.00*
Member Price:  $129.00
This program is no longer available.

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Marketing need not be, and should not be, conducted in the dark. You need to better understand how law firm leaders and law firm marketers think. What is the core thinking about marketing and business development? How do law firms quantify marketing success, the return on investment and top-line versus bottom-line results? Join this Webinar to learn the results of a joint research between members of the Association of Legal Administrates and the Legal Marketing Association. Gain fresh perspectives on marketing and business development that will shed new light on how to improve your firm’s performance.
Review the results of the joint research done between ALA and LMA
Discuss how law firm leaders communicate about marketing 
Identify ways to measure success
Explain how law firms can improve marketing and business development performance
Summarize best practices
Michael B. Rynowecer is the President and Founder of The BTI Consulting Group. He is widely recognized as one of the leading analysts and visionaries in all aspects of client relationships and client satisfaction. Rynowecer conceived, designed and built the first and only continuing benchmarking survey of client satisfaction and the ever-evolving expectations of clients. With more than 5,000 in-depth individual interviews, the survey has grown into the largest independent knowledge base on how top executives select and evaluate professional services firms.

This program is eligible for CLM Recertification credit. For additional information, including categorization, contact:

Practice Areas: Accounting & Business of Law, Law Firm Marketing & Business Development
Online Media Type: Audio
Production Date: 05/15/2013
Level: Intermediate
Category: Standard
Duration: 0 Hours, 54 Minutes
Online Format: On Demand

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Purchase of this product provides online access for 180 days. If you are purchasing a live webcast, you will receive complimentary access to the on demand version for 180 days once it becomes available. Please note that the on demand and podcast versions may, or may not be accredited in your state.

If you intend to take a course for CLE credit, please make sure your state is listed in the "Accreditation" section to the upper right of the program description. Accreditation displayed is unique to the purchased program format (live conference, live webcast, on demand, podcast). Credit totals listed for live conferences are the maximum credits available. Credits issued will be based upon actual time in attendance.  Credit totals for other formats are for complete programs.  Partial credit is not available for any online or downloadable format. 


West LegalEdcenter will not provide accreditation for states not listed. 

This product is intended for individual use by the named purchaser. Group viewings for online programs may be arranged for five or more attorneys within the same organization prior to viewing by emailing

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ALA Certified Legal Manager
Total Credits: 1
Specialty Credits: 
Status: Accredited
Expiration: N/A
Training Type: N/A

West LegalEdcenter provides accreditation as described here. You may be able to self apply for credits in states not listed.

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Michael B. Rynwecer - President and Founder, BTI Consulting Group
This product is designed to provide information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

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