Marketing need not be, and should not be, conducted in the dark. You need to better understand how law firm leaders and law firm marketers think. What is the core thinking about marketing and business development? How do law firms quantify marketing success, the return on investment and top-line versus bottom-line results? Join this Webinar to learn the results of a joint research between members of the Association of Legal Administrates and the Legal Marketing Association. Gain fresh perspectives on marketing and business development that will shed new light on how to improve your firm’s performance.
Objectives:
• Review the results of the joint research done between ALA and LMA
• Discuss how law firm leaders communicate about marketing
• Identify ways to measure success
• Explain how law firms can improve marketing and business development performance
• Summarize best practices
Speakers:
Michael B. Rynowecer is the President and Founder of The BTI Consulting Group. He is widely recognized as one of the leading analysts and visionaries in all aspects of client relationships and client satisfaction. Rynowecer conceived, designed and built the first and only continuing benchmarking survey of client satisfaction and the ever-evolving expectations of clients. With more than 5,000 in-depth individual interviews, the survey has grown into the largest independent knowledge base on how top executives select and evaluate professional services firms.
This program is eligible for CLM Recertification credit. For additional information, including categorization, contact: certification@alanet.org
If you intend to take a course for CLE credit, please make sure your state is listed in the "Accreditation" section to the upper right of the program description. Accreditation displayed is unique to the purchased program format (live conference, live webcast, on demand, podcast). Credit totals listed for live conferences are the maximum credits available. Credits issued will be based upon actual time in attendance. Credit totals for other formats are for complete programs. Partial credit is not available for any online or downloadable format.
West LegalEdcenter will not provide accreditation for states not listed.
This product is intended for individual use by the named purchaser. Group viewings for online programs may be arranged for five or more attorneys within the same organization prior to viewing by emailing west.wlec-sales@thomson.com.