17th Annual Marketing Partner Forum - A New Law Firm Era The Integration of Marketing and the Client Experience: Attracting Clients, Driving Revenue & Delivering Results

January 13-15, 2010

Although we've always been taught to focus on customer service-clients are demanding more. They are demanding a valuable customer experience. Your firm's ability to market and deliver that experience is critical to their success. Get the specific tools you need at the industry-leading, 17th Annual Marketing Partner Forum.

The past year has been difficult. But, the need for an innovative marketing and business development strategy is compounded by tough economic times-not supplanted by them. The 17th Annual Marketing Partner Forum is specifically designed to help you create a strategy to attract and keep firm clients, drive law firm revenue, and deliver concrete results-even with increasingly limited resources.

Not another "marketing fair" or a conference for junior level marketing staff learning the ropes-but rather, the industry leading conference created by, and developed for leaders driving the strategic marketing and business development decisions within their law firms. This conference-and three optional pre-conference workshops-will give you give you the specific tools you need to successfully drive that strategy within your firm.

Register at 1-800-308-1700

Conference Topics Will Include:

• Why the "customer experience is critical" to law firm success
• Building client loyalty and adding value from a business perspective
• What economic index data can tell the CMO
• How CMO's can partner with firm leadership to foster accountability and drive business development strategy
• Lateral integration strategies that really work
• What practical steps should firms be taking to best respond to client needs
• Effective pricing strategies for the "New Economy"
• Social Networking Success Stories
• And more...

Guest Room Reservations:

Guest rooms at the group rate may be reserved via internet at https://resweb.passkey.com/go/WLEGL10 or via phone by calling 1.888.273.2537. Please be sure to reference "Marketing Partner Forum 2010" to receive the group rate of $380/night plus taxes, prior to the cut-off date of November 26, 2009. Rooms are subject to availability. Please note the following details regarding guest room reservations at The Breakers:

• 1-night room deposit (excluding taxes) is required at time of reservation.
• 14-day cancellation policy. If a reservation is cancelled within 14 days of arrival, the full deposit will be forfeited (non-refundable).
• If a reservation is reduced in length of the stay within the cancellation period, a penalty fee applies.

See full agenda

See all speakers

Conference Sponsors

Platinum Sponsors

ALM

ALM, an integrated media company, is a leading provider of specialized business news and information, focused primarily on the legal and commercial real estate sectors. ALM's market-leading brands include The American Lawyer, Corporate Counsel, GlobeSt.com, Law.com, Law Journal Press, LegalTech, The National Law Journal and Real Estate Forum.
www.alm.com

Greenfield Belser Ltd.

Greenfield/Belser is a national leader in marketing communications for professional services firms. From offices in Washington, D.C., New England and North Carolina, more than 40 designers, copywriters, account executives, Web developers and others work together to provide fully integrated marketing communications strategies. For more information, visit greenfieldbelser.com or call (202) 775-0333.
www.greenfieldbelser.com

Hubbard One

Hubbard One is the premier provider of marketing and business development solutions for law firms and other professional services organizations. From web communications, SharePoint intranets and market analytics to relationship and contact management, experience management and proposal generation, Hubbard One focuses on bringing the right tools together to help marketers and business developers succeed. Today, more than 300 regional, national and international organizations leverage Hubbard One's solutions.
www.hubbardone.com

Gold Sponsors

Clear Impact

Clear Impact has perfected its approach to business development at some of the leading law firms in the world, including Orrick, Fenwick & West, Clifford Chance and Holland & Hart. Our services include business development coaching and training, client team formation, helping practice groups grow and conducting client interviews. Past clients have averaged an 800% return on their investment in our programs.
www.clearimpactllc.com

Inside Counsel

InsideCounsel, with a circulation of 40,000, is an award-winning monthly magazine that has been serving general counsel and other top in-house legal professionals for almost two decades.
www.insidecounsel.com

Lexology

Delivered as ACC Newsstand, ACLA Newsstand and Lexology - have your firms' client alerts read by an unrivalled audience of over 80,000 in-house counsel and senior referrers of work worldwide.
www.lexology.com

JKS & Company

To win clients' loyalty you must listen to them. JKS & Company LLC/Strategic Client Interviews helps professional service firms strengthen relationships and develop new business opportunities through personal, in-depth interviews with clients. Firms receive unfiltered reports of their clients' comments, along with analysis and recommendations for follow-up.
www.jkscompany.com

Soundpath Legal Conferencing

Soundpath Legal Conferencing was created by lawyers for lawyers, to offer the advantages of automated conferencing to the legal profession, with customized features to help you manage the pressing demands of your busy practice. With Soundpath Legal Conferencing, you can communicate with colleagues, clients, anyone - instantly and easily - from anywhere, at any time, without ever having to make reservations or use outside operators.
www.soundpathlegal.com