Whether you are an attorney, a traditional marketer or a business developer, you are expected to develop and maintain a fertile business development environment for your firm. In order to achieve your firms stretch goals, it is critical to build a rigorous array of metrics designed to achieve your growth objectives, motivate your attorneys to participate in business development efforts and effectively measure how business is coming into your firm.

Participants will learn about the various ways that law firm marketing and business development departments currently measure success as we explore the characteristics of effective metrics and discuss the pros and cons of different measurement approaches. We will also review the psychological underpinnings of achieving metric-driven goals within the context of your firms business plans and growth needs and teach you how to analyze attorney motivations and behaviors and link their behavior patterns to metrics that will fulfill personal and firm objectives.

Through a case study of a firm that implemented an effective metrics program and a group exercise designed to allow participants to create their own effective metrics programs and generate buy-in from their firms management, this interactive and intimate workshop will provide you with actionable and immediate ideas and tools that you can realize in your firm right away.

Topics to be Covered Include:

Useful metrics for measuring your business development and marketing efforts
- Revenue targets
- Cross-selling
- Advertising and social media numbers
What motivates attorneys and how can you use numbers to influence and change their behavior
Setting goals, overcoming roadblocks and generating behavior patterns
Business Plans
Incorporating metric-driven goals into useable business plans
Generating management buy-in
Interactive case studies and group exercises designed around real world examples

Who Should Attend:

Chief Marketing Officers
Chief Business Development Officers
Marketing Partners
Marketing and Business Development Directors, Managers and Professionals
Partners & Attorneys Involved in Business Development Efforts to Build their Practices

This program is not available for CLE


Practice Areas:

Course Format:		Live Conference

Date:		09/21/2012

Category:		Premium

Duration:		7 Hours, 15 Minutes

Schedule		09/21/2012 9:15 AM - 4:30 PM US/Eastern

Course Type:		Public
Location:		Thomson Hall
		195 BROADWAY

		New York, NY - 10007
		United States

Cancellation Policy

No cancellations permitted less than two weeks prior to the start of the conference. For Customer Service inquiries, please call (800) 308-1700.

If you intend to take a course for CLE credit, please make sure your state is listed in the "Accreditation" section to the upper right of the program description. Accreditation displayed is unique to the purchased program format (live conference, live webcast, on demand, podcast). Credit totals listed for live conferences are the maximum credits available. Credits issued will be based upon actual time in attendance. Credit totals for other formats are for complete programs. Partial credit is not available for any online or downloadable format.

West LegalEdcenter will not provide accreditation for states not listed.

CLE Scholarship information
Tuition Assistance for legal professionals taking our programs. Learn more about the program.

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Credit Eligibility:

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CPE-NASBA

Continuing Professional Education

Total Credits: 6.5

Specialty Credits:

Status: Accredited

Expiration: N/A

Training Type: Live Event

West LegalEdcenter provides accreditation as described here. You may be able to self apply for credits in states not listed.

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Speakers:

•	James Stapleton - Chief Marketing and Business Development Officer, Littler, Mendelson P.C.
•	Wendy L. Bernero - Chief of Strategic Initiatives, Proskauer Rose LLP


	This product is designed to provide information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.