For years, weve heard about the substantial value of social media, but no legal dispute had ever arisen over that value. That is, until PhoneDog v. Kravitz, which was filed last summer.
The case involves a dispute between an employer and a former employee, and 17,000 Twitter followers caught in the middle. The employer PhoneDog is not only seeking the return of the Twitter account and its followers, but economic damages for every month the employee Noah Kravitz used the account after leaving the company.
When the courts final ruling on the case will very likely serve as a guide for other judges and other jurisdictions on how to treat disputes involving Twitter followers, Facebook Friends, and other social media metrics.
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