Social Media for Law Firms- New York NY

The Hildebrandt Institute and West LegalEdcenter present
SOCIAL MEDIA FOR LAW FIRMS 2011 CONFERENCE
Plan to join us now at this special one-day briefing focusing on the emerging strategies, tactics and case studies in the successful use of social media by law firms.

Attendees will learn how to best utilize and integrate the myriad social media platforms to engage clients and potential clients as our panel of experts drawn from both inside and outside the legal industry discuss best practices, what works and what doesn’t as well as the potential risks involved and what firms can do to minimize them.

Topics that will be examined during the conference include:

• Social media and its role in business development, client retention, growth and differentiation strategies
• What does success look like and how do you measure it?
• How to manage the new media in ways that minimize firm risks
• What works, what doesn’t
• Best practices

We do not have a guest room block for this program. Recommended hotels within walking distance of the venue are:
Millennium Hilton Hotel (0.1 miles W) - 55 Church Street, New York, NY - (212) 693-2001
New York Marriott Downtown (0.4 miles SW) - 85 West Street, New York, NY - (212) 385-4900
Embassy Suites Hotel New York City (0.4 mi NW) - 102 North End Avenue, New York, NY - (212) 945-0100
The W New York Hotel – Downtown (0.4 mi SW) - 123 Washington Street, New York, NY - (646) 826-8600

Silvia Coulter — Partner Client Development Practice - LawVisionGroup
Adrian Dayton—Speaker, Author and weekly columnist for the National Law Journal
Jayne Navarre— Director, Law Gravity LLC, Author of social.lawyers: Transforming Business Development
Adam Stock— Director of Marketing & Business Development, Allen Matkins Leck Gamble Mallory & Nastis LLP
Jasmine Trillos-Decarie—Marketing/Business Development, Foley Hoag LLP

Robert Algeri – Co-Founder, Great Jakes
Aden Dauchess—Director, Digital Marketing, Womble Carlyle Sandridge & Rice LLP
David Donoghue, Partner, Holland & Knight LLP
Darron Franta—Director of Marketing, LeClairRyan
Roy Ginsburg, Partner, Dorsey & Whitney LLP
John Hellerman—Partner, Hellerman Baretz Communication LLC
Jeff Ifrah—Founder, Ifrah Law
Carrie Kerpen, Chief Operating Officer, Likeable Media
Adrian Lurssen—Vice President-Strategic Development, JDSupra
Peter Ozolin—Chief Executive Officer, Manzama Inc.
Peter Shankman, CEO & Founder The Geek Factory, Inc.
Ram Sunkara—Senior Associate, Sutherland Asbill & Brennan LLP
Brian Wassom—Partner, Honigman Miller Schwartz and Cohn LLP

Peter Shankman, Social Media Entrepreneur, Consultant & Adventurist, CEO & Founder The Geek Factory, Inc.

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