As the legal profession becomes more competitive, law firms and attorneys are increasingly using marketing and public relations to reach their target markets. It is more and more important for attorneys from large and small firms, solo practitioners and public interest alike, to understand how social networking fits within the communications mix both strategically and ethically. This program will explore how attorneys can communicate a personal brand, build a niche, expand their networks, and grow their businesses using social networking while not running afoul. Donna Gerson, author of The Modern Rules of Business Etiquette (ABA, 2008) will discuss the latest issues with lawyer and public relations & marketing specialist, Gina F. Rubel.


Practice Areas:		Accounting & Business of Law, Ethics & Professional Responsibility, Law Firm Marketing & Business Development, Law Practice Management , Sales and Marketing

Online Media Type:		Audio

Production Date:		11/17/2010 1:00 PM EST

Level:		Intermediate

Category:		Standard

Duration:		1 Hours, 0 Minutes

Online Format:		Live

Course Type:		Public

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Total Credits: 1

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Training Type: Online

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Speakers:

•	Donna Gerson - Attorney, Contributing Editor, Student Lawyer magazine (American Bar Association), Writer & Speaker
•	Gina F. Rubel - President and CEO, Furia Rubel


	This product is designed to provide information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.