This program is not available for CLE credit.
Go ahead, right now, Google yourself, your firm, or your practice area and see what shows up. The very first page of search results represents your reputation in the robust world of the Internet. If you’re not there, you’re nowhere! When the same search is done by a client, potential client, list researcher, recruit, or reporter (and you know that it will be), the results will determine whether or not you get the call. Welcome to the world of Web 2.0!
The web has completely changed the way that lawyer and law firm content can be distributed and networks cultivated, and thus the way new legal business will be developed. Of course, every successful lawyer knows the value of networking, the creation of trust-based relationships that are the foundation of successful business development. In the Web 2.0 environment, networking no longer operates under “real world” constraints like geography and time. Rather, networks and influential interest groups are formed online, usually for free. Additionally, in the current era of Web 2.0, a lawyer’s thought-provoking text and informative oral content can now be disseminated via exciting new PR 2.0 tools to reach a virtually unlimited audience of viewers on the Web and to maximize results on search engines.
Join legal PR and marketing experts at Jaffe Associates as they teach you (1) about the various Web 2.0 tools and how they are being implemented in the legal industry, (2) why a PR program blending classic and 2.0 tools is critical to your firm’s marketing success, (3) new ideas to take back to your own firms, and (3) the value of social networking.
Biography:
Aileen Hinsch is a Business Development Consultant, and Project Director, LexSpeak, at Jaffe Associates, Inc. As a Business Development Consultant, and as technologies such as social networking and Web 2.0 tools change the way that attorneys approach business development, she works with her clients to uncover the most effective, up-to-date methods to incorporate to meet their marketing goals. As the Project Director of LexSpeak, Ms. Hinch recognizes the important role speaking engagements play in a firm’s marketing strategy, and with the advent of Web 2.0 technologies, she is helping clients go beyond traditional opportunities and find opportunities through Podcasts and Webinars that reach clients’ target markets and can be promoted online. She can be reached at hinscha@jaffeassociates.com.
Jason Milch, a Senior Account Supervisor, Public Relations, Jaffe Associates, Inc., specializes in delivering public relations strategy and execution to law firms of all sizes, from the largest AmLaw 100 firms, to small and mid-sized practices. Throughout his more than 11 years as a communications professional, he has worked with a broad array of clients, which have also included technology start-ups, book publishing houses and healthcare providers, and he has secured coverage of his clients in highly regarded media such as The Wall Street Journal, NBC’s “The Today Show,” The Associated Press, USA Today, the New York Times and the Chicago Tribune. He is quickly implementing the newest PR 2.0 strategies and tactics for the benefit of his clients. Mr. Milch, who is a member of the Legal Marketing Association and Legal PR Chicago and holds a degree in communications from The Ohio State University, can be reached at milchj@jaffeassociates.com.
Shani Magosky is Executive VP and Chief Operating Officer, Jaffe Associates, Inc., where she is responsible for a variety of strategic and day-to-day management initiatives. Prior to joining Jaffe, she had a successful career in financial services in New York, Los Angeles, and Chicago, including at Goldman, Sachs & Co., where she was a Vice President in Goldman’s High Yield Securities Group and later a team leader in the Institutional Equities Sales business. Ms. Magosky graduated from the School of Communication at the University of Miami with a B.S. in Communication, with her major in Public Relations and Sociology and a minor in Marketing. She can be reached at magoskys@jaffeassociates.com.
Podcast Accreditation Information
If you are seeking MCLE credit, please be sure to read both documents provided in My Programs after purchase of the podcast in their entirety.
MCLE Credit is only available for states listed in the "Podcast Accreditation" section on this page. MCLE credit may not be requested for states not listed.
A verification code will be provided at a random point within the audio file. There will be a separate code for each hour of the program. Please be sure to note each verification code.
If you intend to take a course for CLE credit, please make sure your state is listed in the "Accreditation" section to the upper right of the program description. Accreditation displayed is unique to the purchased program format (live conference, live webcast, on demand, podcast). Credit totals listed for live conferences are the maximum credits available. Credits issued will be based upon actual time in attendance. Credit totals for other formats are for complete programs. Partial credit is not available for any online or downloadable format.
West LegalEdcenter will not provide accreditation for states not listed.
This product is intended for individual use by the named purchaser. Group viewings for online programs may be arranged for five or more attorneys within the same organization prior to viewing by emailing sales@westlegaledcenter.com.
