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Description: Assuring advertising, external communications, and marketing programs meet applicable regulations, laws, industry standards and internal corporate policies, presents a continuing challenge to corporate counsel. Involvement of the legal department, early and often, is critical. Panelists will describe how to move beyond the role of Columbo (deducing what your marketing department is really up to) or Wyatt Earp (shooting down marketing’s plans). In-house counsel will share lessons learned and best practices to create robust processes and review of marketing programs and advertising claims, including process and elements necessary for advertising claims substantiation, and to lessen the risk of legal, regulatory, and competitive challenges.
 | | Practice Areas: | | Advertising Law, Communications & Media Law, Corporate & Securities | | | Online Media Type: | | Audio, Podcast | | | Production Date: | | 10/21/2008 | | | Level: | | Intermediate | | | Category: | | Standard | | | Duration: | | 1 Hours, 25 Minutes | | | Online Format: | | On Demand | |
Click here for information on subscription discounts and Group Viewing opportunities.
Purchase of this product provides online access for 180 days. If you are purchasing a live webcast, you will receive complimentary access to the on demand version for 180 days once it becomes available -- usually within a week of the live webcast. Please note that the on demand and podcast versions may, or may not be accredited in your state.
If you intend to take a course for CLE credit, please make sure your state is listed in the "Accreditation" section to the upper right of the program description. West LegalEdcenter will not provide accreditation for states not listed. Accreditation displayed is unique to the purchased program format (live conference, live webcast, on demand, podcast). Credit totals listed for live conferences are the maximum credits available. Credits issued will be based upon actual time in attendance. Credit totals for other formats are for complete programs. Partial credit is not available for any online or downloadable format.
This product is intended for individual use by the named purchaser. Group viewings for online programs may be arranged for five or more attorneys within the same organization prior to viewing by emailing sales@westlegaledcenter.com.
Podcast Accreditation Information
If you are seeking MCLE credit, please be sure to read both documents provided in My Programs after purchase of the podcast in their entirety.
MCLE Credit is only available for states listed in the "Podcast Accreditation" section on this page. MCLE credit may not be requested for states not listed.
A verification code will be provided at a random point within the audio file. There will be a separate code for each hour of the program. Please be sure to note each verification code.
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| AK, AZ, CA, CO, FL, GA, IL, IN, ME, MO, MS, NC, ND, NH, NV, NY, PA, VI, WA, WV | | Alaska | | | Total Credits: 1.25 | | Specialty Credits: | | Status: Accredited | | Expiration: N/A | | Training Type: Online |
Not accredited in your state? You may be able to apply for credit. Check your state requirements and get contact information. | | |
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| AK, AZ, CA, CO, FL, GA, ME, MO, NC, ND, NH, NV, NY, OK, PA, UT, VI, WA, WV | | Alaska | | | Total Credits: 1.25 | | Specialty Credits: | | Status: Accredited | | Expiration: N/A | | Training Type: Online |
Not accredited in your state? You may be able to apply for credit. Check your state requirements and get contact information. | | |
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| | • | Matthew Frank - Global Marketing Counsel, Hill's Pet Nutrition, Inc. | | • | Wayne Bond - Partner, Womble Carlyle Sandridge and Rice PLLC
| | • | Cynthia Hughes-Coons - Assistant General Counsel, Bayer Healthcare LLC | | • | Darin Inglish - Senior Legal Counsel, Crickett Communications |
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