Fear is a primal instinct. It keeps us alive, if we survive a bad experience, fear reminds us to avoid it in the future. Our most vivid memories are born in fear. Adrenaline etches them into our brains. Nothing makes us more uncomfortable than fear. It causes us to flee back to a comfort zone. Many obstacles to effective business development engagement are start with fundamental lawyer fears. Identifying and dealing with those fundamental fears can help marketing professionals train and motivate lawyers to engage and execute on business development plans and increase firm revenues.
This session will identify the most prominent fears lawyers experience when pursuing new business and strategies for dealing with each of them.
Key Takeaways:
Participants will learn how to identify fear of rejection, fear of interaction, fear of failure and fear of success and apply practical strategies for overcoming each of these obstacles to re-engage lawyers in activities that are matched for each unique practice and personality.
If you intend to take a course for CLE credit, please make sure your state is listed in the "Accreditation" section to the upper right of the program description. Accreditation displayed is unique to the purchased program format (live conference, live webcast, on demand, podcast). Credit totals listed for live conferences are the maximum credits available. Credits issued will be based upon actual time in attendance. Credit totals for other formats are for complete programs. Partial credit is not available for any online or downloadable format.
West LegalEdcenter will not provide accreditation for states not listed.
This product is intended for individual use by the named purchaser. Group viewings for online programs may be arranged for five or more attorneys within the same organization prior to viewing by emailing west.wlec-sales@thomson.com.
