2 Events Designed
for the Law Firm
Marketing Professional

Social & Digital Media for Law Firms 2012
September 20, 2012   |   Agenda   |   Faculty   |   Brochure   |   Register


Using Metrics to Improve Your Firm’s Business Development and Marketing Results
September 21, 2012   |   Agenda   |   Speakers   |   Brochure   |   Register


Using Metrics to Improve Your Firm’s Business Development and Marketing Results
September 21, 2012   |   Agenda   |   Speakers   |   Brochure   |   Register


Whether you are an attorney, a traditional marketer or a business developer, you are expected to develop and maintain a fertile business development environment for your firm. In order to achieve your firm’s stretch goals, it is critical to build a rigorous array of metrics designed to achieve your growth objectives, motivate your attorneys to participate in business development efforts and effectively measure how business is coming into your firm.

Topics that will be examined during the conference include:

  • Useful metrics for measuring your business development and marketing efforts
    • Revenue targets
    • Cross-selling
    • Advertising and social media numbers
  • What motivates attorneys and how can you use numbers to influence and change their behavior
  • Setting goals, overcoming roadblocks and generating behavior patterns
  • Business Plans
    • Incorporating metric-driven goals into useable business plans
    • Generating management buy-in
  • Interactive case studies and group exercises designed around real world examples

Social & Digital Media for Law Firms 2012
September 20, 2012   |   Agenda   |   Speakers   |   Brochure   |   Register


Connecting Revenue and ROI to your Digital Strategy:
Video, Mobile Devices & Blogs

Discover how to use metrics to measure the impact of social media on your firm as our panel of experts drawn from both inside and outside the legal industry discuss best practices. Attendees will learn how to best structure content and integrate mobile and video technologies to cultivate current relationships and engage potential clients, contributing to your firms success and bottom line.

Topics that will be examined during the conference include:

  • Metrics Reporting: Connecting Social Media to Revenue Generation
  • Content is King: Integrating Social into your Firm's Communication Strategy
  • Anatomy of Video
  • Engaging Clients with Mobile Technologies
  • Mobile: Connecting with On The Go Clients and make that whole section larger?

Also, hear from our panel of corporate counsel who will share their thoughts on what methods of social media really get their attention and which ones simply don't.


 
SPECIAL OFFER!
  • Individual – Save 15% off the registration on ONE of the events.
    • SOCIAL only. Use promo code 15SOCIAL
    • METRICS only. Use promo code 15METRICS
  • Combination - Register for both events, or bring 2 or more people to one event, and receive 30% off the regular rate! Use promo code 15COMBO or call 1-800-308-1700.

 REGISTER TODAY


Prices
$795 each
$1,295 for both

 
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